#Japan #Tokyo #Loft #Phase-Free #emergency items

Loft’s New Initiative: Prepared Living

In an effort to enhance everyday safety while providing peace of mind during emergencies, Loft Inc., based in Shibuya, Tokyo, has launched a new collection titled 'Prepared Living'. This initiative is designed to promote the importance of disaster preparedness and equip individuals with useful items that blend seamlessly into their daily lives.

The concept behind 'Prepared Living' is focused on phase-free items that citizens can utilize at any time. Loft carefully selected various products that might not initially appear to be emergency supplies yet serve essential functions when needed. Following this philosophy, the new collection showcases an array of items that combine functionality with style.

A Look at the Unique Offerings

Among the highlights of this initiative are innovative products such as functional keychains, versatile handkerchiefs, large-capacity mobile batteries, and even oral care items that can be used in emergency situations without compromising daily routines.

1. Everyday Protective Items from pom

Pom is a line that encourages people to carry readiness into their everyday lives without extra effort. The products are designed to be appealing yet practical when circumstances arise. Here are some featured offerings:

• - Light Keychain (Mix Core Factory) at ¥1,650

This cute keychain featuring animal motifs (cat, dog, bear) houses a useful light function, ensuring safety during commutes and emergencies.

• - Pocket Handkerchief with Emergency Tags (Mix Core Factory) at ¥770

This handkerchief has tags on the inside to record important contact information in emergencies. Available in five designs, including a maze and a daisy pattern.

• - Multifunctional Cloth (Mix Core Factory) at ¥1,650

This cloth is printed with clear illustrations of critical disaster preparedness knowledge that can come in handy during emergencies.

2. High-Capacity Mobile Batteries for Any Situation

The Prepared Living range also emphasizes the importance of mobile power. Here are some remarkable new products:

• - Semi-Solid Battery 10,000mAh (MOTTERU) at ¥5,980

Battering impact and heat resistance are combined in this semi-solid battery, also featuring a strap-type USB-C cable for convenience.

• - Semi-Solid Mobile Battery 10,000mAh/35W (ELECOM) at ¥8,480

Equipped with an LED panel for battery life indication, this sleek power bank introduces a Health Monitor feature that visibly changes color based on the battery cycle.

• - MagGo Power Bank 10,000mAh, Slim (Anker) at ¥8,490

Designed for compatibility with MagSafe, this compact power bank can charge an iPhone twice, all without needing to remove its case.

3. On-the-Go Oral Care Solutions

Hygiene remains a priority in the Prepared Living range, with portable oral care items:

• - Foam Mouthwash (Vitato Japan) ¥1,320

This foam mouthwash effectively adheres between dental braces and is rinseless, making it practical for various occasions. Available in lemon and peach floral flavors.

• - Ora2 Feels Mouth Mist (Sunstar) at ¥385

This refreshing mist provides a burst of cleanliness when brushing isn't possible, available in three invigorating scents.

• - The Bresco Oral Rinse Icy Mint (Graphico) at ¥308

A portable, non-alcoholic mouthwash in a convenient single-use format, perfect for on-the-go freshening up.

Availability

The Prepared Living collection is now showcased at Loft stores nationwide, including the flagship locations in Ginza and Shibuya, as well as through their online platform. For individuals committed to being prepared yet not overly burdened, this collection offers a simple step towards enhancing everyday safety, combining style with practical solutions for emergencies.

Loft continues to define its role as a leader in disaster preparedness while making such products aesthetically pleasing, demonstrating that being prepared does not have to look utilitarian.