Short Video Production Expert Ikeda Changes His Name as He Embraces Marriage and Business Growth

A New Chapter for Bitegami

Short video production continues to thrive, and one company, Bitegami, is seeing substantial growth. The firm is led by Ikeda Mitsu, who recently announced a significant personal milestone—his marriage. As a result of this joyous occasion, he has changed his name to Mitsuki Yaeagashi. This change represents not just a new personal chapter, but also a formidable step forward in the business arena.

Branding and Recognition Challenge

In an industry as dynamic as short video production, it is crucial for company leaders to cultivate a recognizable identity that can inspire trust. However, Yaeagashi observed that with a common surname, it was easy for him to get lost among numerous competitors. Although he has successfully driven sales over 100 million yen and supported over 180 companies, he realized the need for a name that sticks in people's minds while closely reflecting his brand identity. He sought to embody the warmth and personal connection, values that his company upholds.

Marriage as a Catalyst for Rebranding

Mitsuki Yaeagashi’s marriage to Yumi Yaeagashi, who has been a key executive since the company’s inception, facilitated a unique rebranding opportunity. With this change, they are unifying their surname to fortify their partnership. They aim to streamline decision-making processes by sharing a vision both personally and professionally. This name change is being framed as a "second founding," intending to enhance their marketing strategies while utilizing video to maximize client sales, akin to the value of heartfelt letters.

Commitment to Results-Driven Marketing

The newly structured Bitegami is deeply committed to achieving results. By leveraging their extensive knowledge in direct response marketing, they can offer short videos at competitive prices while focusing on improving clients' return on advertising spend (ROAS) and hiring rates. This hands-on approach to rebranding ensures that the difficulties and joys of brand building are directly channeled into their clients' social media and advertising strategies.

Harnessing the Power of Videos Across Industries

Bitegami has successfully addressed challenges across various sectors from recruitment to manufacturing and retail through the impactful medium of video. While the last name has changed, their passion and precision in video production remain unwavering. The team is more determined than ever to deliver heartfelt services as they navigate this new chapter. By being open about significant turning points in their professional lives, they believe this strengthens their rapport with clients.

For Those Wanting to Redefine Their Brand

This announcement resonates with entrepreneurs feeling constrained by their current marketing strategies, as well as those eager to convey their company’s personality more prominently. Short videos are not merely advertising tools; they represent modern letters conveying a company’s identity and sentiments. For those dissatisfied with their brand recognition and wishing to evolve into a more approachable and memorable name, the renewed energy from Bitegami is here to assist.

Join Us in Delivering Warmth

Despite the name change, the core mission of delivering warmth remains unchanged at Bitegami. The newfound family-like bond will facilitate more deeply empathetic creative work. With Mitsuki Yaeagashi at the helm, the company is excited about what the future holds and is eager to sprinkle some video magic into your business. Why not begin this new journey with a free consultation with the new leadership?

About Bitegami

Company Name: Bitegami Inc.
Established: November 25, 2022
Location: 701 Doeru Mita, 5-18-3 Mita, Minato City, Tokyo
CEO: Mitsuki Yaeagashi
Capital: 9,950,000 yen
Business Activity: Conceptualizing, producing, editing, and managing short videos; SNS advertisements; franchise planning and management; training for short video creators.
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