Sol Digital Strengthens Client Relationships with New Executive Appointment

HOUSTON, Feb. 24, 2026 — Sol Digital has announced the appointment of Colby Thames, a seasoned professional with extensive C-suite experience, as its new Client Executive. Thames, who has previously worked in critical roles as both Chief Operating Officer (COO) and Chief Technology Officer (CTO) for various B2B service firms, will focus on deepening relationships and enhancing partnerships within the company’s client portfolio. This strategic move comes at a time when Sol Digital is looking to expand its offerings in enterprise resource planning (ERP) solutions, advertising technology (AdTech), and workforce scheduling systems.

Thames brings decades of operational expertise to Sol Digital, affording him a unique understanding of the complex challenges faced by contemporary enterprise leaders. His role will involve engaging closely with potential clients to assess and address their operational, technological, and organizational needs. By translating these insights into actionable advisory partnerships, he aims to ensure measurable outcomes for all stakeholders involved.

Kaan Aslansan, a Managing Partner at Sol, remarked on Thames's appointment: "Colby is not merely a sales executive; he possesses firsthand knowledge of the operational pressures that our clients endure. His credibility and empathy facilitate deeper, more meaningful interactions with executives who are tackling complex transformation initiatives."

Prior to joining Sol Digital, Thames held influential positions including CTO at Certegy Payment Solutions and Choice! Energy Management, as well as COO of SunGard Global Accounts, which is now part of FIS. His tenure in these roles has been marked by leading wide-ranging technology modernization efforts and fostering growth for both enterprise and private-equity-backed organizations.

Sol's founder, Daniel Gavula, expressed confidence in Thames’s capabilities, stating, "Colby’s operational insights enable him to swiftly identify potential clients' needs, pinpointing quick wins and longer-term capital enhancements that Sol can help put into practice. As businesses seek collaborators who can seamlessly connect strategy with execution, we are certain his peer-to-peer approach will resonate profoundly with C-suite executives and senior decision-makers."

Adding to his professional journey, Thames noted: "Having spent significant time on the client side of the equation, my career has not been centered around sales but rather on delivering concrete results for the organizations I have represented. This authentic experience is what drew me to Sol. The firm is dedicated to surpassing mere strategy and realizing actionable, meaningful results for its clientele. That is the epitome of genuine partnership. My mission is to assist businesses in recognizing how Sol can offer support grounded in true operational experience for sustainable outcomes."

Thames, who resides in Houston, Texas, with his wife, Karen, also values youth development, having engaged in coaching youth and high-school sports for over 25 years. His innovative leadership underscores Sol Digital's ongoing commitment to building its expert team, ensuring continuous support for organizations navigating multifaceted transformations.

About Sol Digital

Sol Digital is a consulting firm specializing in advisory and talent services that guide organizations through complex business and technology transformations. Distinct from conventional consulting firms, Sol integrates strategic advisory and embedded delivery teams to collaborate with clients in modernizing platforms, scaling up teams, and achieving significant, measurable advancements. To learn more, visit www.wearesol.com.