Hosei University Students Experience Brand Consulting Workshop with Anfini

Engaging Future Minds: Anfini's Workshop at Hosei University

On December 4, 2025, Hosei University students had the unique opportunity to participate in a special lecture and workshop hosted by Anfini, a progressive consulting firm led by Jun Hashimoto. Focused on the theme of 'Brand Generator' and next-generation career design, the event aimed to provide students with practical experiences in brand planning.

Background of the Workshop

Anfini has positioned itself as a 'Brand Generator', striving to transcend the traditional boundaries of consulting firms. The company seeks to become a companion for business creation, and this workshop was designed to immerse students in real-world brand planning experiences.

The session began with an introduction to Anfini's business, values, and vision as a 'Brand Generator', ensuring that students grasped the firm's assets before diving into the workshop activities.

Workshop Content

1. Introduction to Anfini

The first part of the workshop included an overview of Anfini’s operations, emphasizing its core values and vision. This was crucial for students to understand the context in which they would be working.

2. New Brand Creation Exercise

Workshop Theme: GOAL DAY 01

Students were asked to leverage Anfini's assets to propose a new Direct to Consumer (D2C) brand targeting the middle Z-generation. This involved individual and group discussions:

- Individual Work (20 minutes): Each student brainstormed brand ideas considering the needs and values of the middle Z-generation.
- Sharing Session: Participants presented their ideas and engaged in Q&A discussions to refine their concepts. Instead of aiming for a singular group conclusion, this segment was designed for students to showcase their strengths individually.

Participant Experience

The energetic atmosphere was palpable as students rapidly developed their unique brand proposals. The interaction among peers during the discussions emphasized the creativity and potential of the next generation.

Anfini’s Future Prospects

Through this engaging dialogue with students, Anfini gained numerous insights that will shape its future initiatives. The company is committed to strengthening collaborations with universities to foster co-creation opportunities with upcoming talent.

About Anfini

Founded by former staff from leading consulting firms, Anfini operates as a comprehensive consulting agency. The firm aims to support corporate growth through B2B consulting and education while simultaneously creating talent and brands as a B2C Brand Generator. Anfini has been recognized as a 'Best Venture 100' for two consecutive years starting in 2024, highlighting its innovation and impact within the industry.