freee Implements 'b-growth Pro' to Revolutionize BtoB Marketing Practices
In the ever-evolving landscape of BtoB marketing, companies must adapt swiftly to meet growing demands and overcome challenges. Recently, freee, a Tokyo-based organization that specializes in cloud accounting software, adopted the innovative marketing matching service, 'b-growth Pro', from b-growth. Founded by CEO Masaru Hishinuma, b-growth aims to bridge the gap between companies and skilled marketers, offering solutions tailored for the BtoB sector.
Before integrating 'b-growth Pro', freee encountered several significant hurdles in its marketing domain. Firstly, there was a notable lack of capabilities in executing comprehensive marketing strategies that addressed their target audience's needs effectively. Additionally, they faced a shortage of Business Development Representative (BDR) personnel who were able to engage in conversations at an equal level with executives.
The introduction of 'b-growth Pro' has brought about transformative changes in freee's marketing operations. In just three months, the company successfully rolled out four white paper plans and made significant updates to their landing pages. They even expanded their requests for additional LP rough drafts, achieving results that exceeded their expectations in a brief timeframe. As for their inside sales team, they reached their targeted number of acquired business discussions by the second month of engagement—this equated to a 130% increase compared to the previous year.
‘Flexible organizational restructuring is vital in a rapidly changing business environment,’ stated Takashi Kamada, Director of Product GTM Strategy at freee. By collaborating with b-growth, freee managed to not just fill their resource gaps but also clarify the distinction between tasks that should be managed internally versus those that could be outsourced. This was particularly beneficial as it provided an opportunity to reassess their optimal organizational structure.
Ryohhei Watanabe, the Marketing Department Manager at freee, emphasized the importance of widening the options for sourcing talent, which could include contract-based personnel. He believes that diversifying their human resources is essential for accelerating business speed. Upon interacting with 'b-growth Pro', he noted a significant presence of professionals who adhere to goal-oriented objectives rather than merely focusing on tasks. This distinguishing factor positions b-growth as a vital contributor to business progression as opposed to being a typical outsourcing service.
The collaborative efforts between freee and b-growth exemplify how organizations can adapt and thrive despite challenges. Hishinuma remarked on the gratifying results that have emerged from freee's adaptation of their service, aligning perfectly with b-growth's mission to facilitate optimal matching between businesses and marketers. ‘Many companies face similar challenges, and there is a pressing need for talent in specialized areas of BtoB marketing,’ he added.
As freee continues to expand its horizons in the digital marketing space, its successful integration of 'b-growth Pro' serves as a noteworthy case study for other companies grappling with resource shortages in this dynamic market. The partnership showcases the benefit of embracing flexibility, clarity in responsibilities, and leveraging external expertise to bolster growth.
Established to address the pressing needs of BtoB companies, b-growth offers a variety of services, including 'b-growth Pro', which connects businesses with freelance marketing professionals, and other specialized solutions to drive business growth. With a commitment to elevating Japan's marketing industry, b-growth provides companies the opportunity to optimize their marketing strategies while navigating the complexities of modern business challenges.
The collaboration between freee and b-growth outlines the significance of agility in organizational configurations and positions both companies as leaders in the innovative realm of BtoB marketing.
Challenges Faced by freee Before the Introduction of b-growth Pro
Before integrating 'b-growth Pro', freee encountered several significant hurdles in its marketing domain. Firstly, there was a notable lack of capabilities in executing comprehensive marketing strategies that addressed their target audience's needs effectively. Additionally, they faced a shortage of Business Development Representative (BDR) personnel who were able to engage in conversations at an equal level with executives.
Positive Changes Post b-growth Pro Implementation
The introduction of 'b-growth Pro' has brought about transformative changes in freee's marketing operations. In just three months, the company successfully rolled out four white paper plans and made significant updates to their landing pages. They even expanded their requests for additional LP rough drafts, achieving results that exceeded their expectations in a brief timeframe. As for their inside sales team, they reached their targeted number of acquired business discussions by the second month of engagement—this equated to a 130% increase compared to the previous year.
‘Flexible organizational restructuring is vital in a rapidly changing business environment,’ stated Takashi Kamada, Director of Product GTM Strategy at freee. By collaborating with b-growth, freee managed to not just fill their resource gaps but also clarify the distinction between tasks that should be managed internally versus those that could be outsourced. This was particularly beneficial as it provided an opportunity to reassess their optimal organizational structure.
The Importance of Diverse Resource Options
Ryohhei Watanabe, the Marketing Department Manager at freee, emphasized the importance of widening the options for sourcing talent, which could include contract-based personnel. He believes that diversifying their human resources is essential for accelerating business speed. Upon interacting with 'b-growth Pro', he noted a significant presence of professionals who adhere to goal-oriented objectives rather than merely focusing on tasks. This distinguishing factor positions b-growth as a vital contributor to business progression as opposed to being a typical outsourcing service.
A Testament to Growth and Adaptability
The collaborative efforts between freee and b-growth exemplify how organizations can adapt and thrive despite challenges. Hishinuma remarked on the gratifying results that have emerged from freee's adaptation of their service, aligning perfectly with b-growth's mission to facilitate optimal matching between businesses and marketers. ‘Many companies face similar challenges, and there is a pressing need for talent in specialized areas of BtoB marketing,’ he added.
As freee continues to expand its horizons in the digital marketing space, its successful integration of 'b-growth Pro' serves as a noteworthy case study for other companies grappling with resource shortages in this dynamic market. The partnership showcases the benefit of embracing flexibility, clarity in responsibilities, and leveraging external expertise to bolster growth.
About b-growth
Established to address the pressing needs of BtoB companies, b-growth offers a variety of services, including 'b-growth Pro', which connects businesses with freelance marketing professionals, and other specialized solutions to drive business growth. With a commitment to elevating Japan's marketing industry, b-growth provides companies the opportunity to optimize their marketing strategies while navigating the complexities of modern business challenges.
The collaboration between freee and b-growth outlines the significance of agility in organizational configurations and positions both companies as leaders in the innovative realm of BtoB marketing.
Topics Consumer Products & Retail）
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