RINCLE Launches New Sports Bike Rental Platform Across Japan

RINCLE: A New Era in Sports Bike Rentals

The sports bike rental platform RINCLE has officially launched, marking a significant advancement in how cycling enthusiasts can experience the joy of biking throughout Japan. Operated by PEDAL STANDARD Co., under the leadership of President Yasuyuki Masunaga, RINCLE is designed to provide an effortless and high-quality biking experience by partnering with local sports bike specialty shops across 12 prefectures and 24 locations.

Bridging the Gap to Biking Enjoyment

One of the primary goals of RINCLE is to make it easier for individuals who are interested in cycling but may be hesitant due to uncertainties about where to start or how to get involved. The platform aims to address common concerns such as “How do I begin?” and “Where can I experience this?” by offering various options, including the chance to try before buying and access to high-quality bikes during travels.

Upon joining RINCLE's platform, users can expect a warm welcome at their local specialty store, which takes pride in its service quality and bike maintenance standards. This gives individuals the assurance that they can learn about biking in a supportive environment, enhancing their overall experience.

A Seamless Online Experience

RINCLE combines an efficient web reservation system with the expertise of reputable sports bike shops, ensuring users can easily reserve bikes, manage payments, and check availability with minimal hassle. This digital transformation simplifies operations for partner stores, allowing them to focus more on customer engagement and satisfaction.

Store staff are trained to guide first-time riders through the process, helping them understand how to operate the bike, discussing safety practices, and even recommending suitable routes or trails for an enjoyable ride.

Vision for Expansion

Looking ahead, RINCLE's ambition is to scale significantly, envisioning a network that will span across all 47 prefectures of Japan, with a target of 300 shops and 3,000 rental bikes available by 2026. The ultimate aim is to enrich the biking culture in Japan, making the experience accessible for everyone.

Currently operating with 24 partner stores, RINCLE is focused on refining its service quality and operational precision. Plans for expansion are already in motion as more sports bike retailers express interest in joining the RINCLE network. By fostering a community that encourages biking experiences, RINCLE is poised to unlock potential for shops, allowing them to reach previously unattainable customers.

Global Aspirations and Future Collaborations

In the future, RINCLE also aims to extend its services to international users, especially tourists visiting Japan. The focus will first be on establishing a trustworthy and user-friendly system domestically before connecting with the global cycling tourism market. By integrating local professional shops' unique offerings with tourist experiences, RINCLE endeavors to carve out a niche appeal internationally.

A Message from the CEO

Yasuyuki Masunaga, the driving force behind RINCLE, shared his heartfelt connection to cycling, reflecting on the first-time reactions of customers after their first ride. His mission is to lower barriers to entry for interested individuals and create a welcoming atmosphere where every person can explore the excitement of cycling without fear or confusion. He envisions RINCLE as a reliable platform that connects people with knowledgeable experts and the perfect bike tailored to their needs.

Service Overview

- Service Name: RINCLE
- Concept: A platform collaborating with local sports bike shops
- Current Framework: 24 stores (12 prefectures)
- Future Goals: Nationwide coverage across all 47 prefectures with 300 stores and 3,000 bikes
- Website: RINCLE Official Site