#USA #Nationwide #Ulta Beauty #Fertility #Bird&Be

Bridging the Gap in Fertility Care

In a groundbreaking move, Bird&Be, a brand known for its evidence-based fertility supplements, is set to revolutionize how reproductive health is perceived and accessed. Launching in over 300 Ulta Beauty storefronts across the nation and on Ulta.com, Bird&Be is making an impactful statement at a time when access to fertility care and OB-GYNs is critically limited in many U.S. counties. Over half of these counties lack adequate access to essential reproductive health services, leaving many in the dark in terms of guidance and support for fertility-related issues.

Through this strategic partnership with Ulta, Bird&Be aims to normalize conversations about fertility within the everyday health and wellness routines of consumers. The brand has positioned itself not just as a supplier of products but as a partner in one’s fertility journey, enhancing the visibility and approachability of fertility care in a stigma-free environment.

A New Era of Wellness

Bird&Be’s launch signifies a significant shift in how reproductive health is integrated into mainstream wellness. CEO Samantha Diamond expressed that Ulta has always been a go-to destination for women’s self-care products. According to Diamond, "Bird&Be's presence there positions fertility support as a natural and empowering part of that basket," indicating a desire to foster meaningful relationships between consumers and proactive reproductive health.

In an already saturated market of prenatal products, Bird&Be seeks to differentiate itself by simplifying customers' choices with a curated selection of scientifically formulated, fertility-focused supplements. Among the offerings at Ulta, you’ll find:

• - Female Fertility Power Prenatal Pack + CoQ10 ($78): A comprehensive support pack for women pre-pregnancy.
• - Male Fertility Power Pack + CoQ10 ($78): Clinically shown to enhance sperm quality over three months.
• - Calcium + Magnesium + Vitamin D Boost ($26): Essential nutrients for pre-pregnancy, pregnancy, and postpartum health.
• - Complete Prenatal Pack ($45): An all-in-one formula designed for pregnancy support.
• - Various fertility testing kits and gentle prenatal gummies available online at Ulta.com.

These products, which provide clear and essential information for consumers, are a more accessible way for many to engage with fertility care solutions without needing to visit specialty clinics.

Addressing Inequitable Access

Bird&Be has always been concerned with making high-quality fertility support accessible. As part of its commitment, the company reported fulfilling over 40,000 orders to areas with limited access to fertility clinics. This expansion is an essential step forward for people eager to understand and enhance their reproductive health without the barrier of costly or inaccessible healthcare services.

Maggie Sellers, a notable investor in women's health, highlighted her support for Bird&Be, emphasizing how the brand uniquely blends scientific credibility with consumer insight. Sellers stated, "It's rare to find a brand that brings together medical-grade science and true consumer understanding—and when you do, you invest not just your dollars, but your platform."

The Future of Bird&Be

Bird&Be is not merely resting on its achievements; it has also innovated by introducing new products like Power Play, a fertility-friendly lubricant. This move illustrates the brand's evolution into a trusted ally for individuals seeking to maintain their reproductive health at any stage of their journey.

As Bird&Be prepares to roll out its products in Ulta locations, the brand is poised to transform the landscape of fertility care. From innovative product formulations to making care more accessible, Bird&Be continues to empower men and women along their reproductive health journeys.

About Bird&Be

Founded by passionate women who have faced the challenges of IVF and pregnancy loss alongside leading fertility doctors, Bird&Be has a mission focused on simplifying the fertility journey. The brand has quickly emerged as a leader in proactive reproductive health with its direct-to-consumer model. By offering personalized prenatal packs and at-home testing products, Bird&Be is dedicated to helping individuals optimize their reproductive health wherever they may be in their fertility journey.