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EICMA 2025: A Celebration of Two-Wheel Passion

The 82nd edition of the EICMA (Esposizione Internazionale del Ciclo e del Motociclo), the International Two-Wheeler Exhibition, has officially launched today, marking a significant moment for the motorcycle industry. The event commenced in the presence of Giancarlo Giorgetti, Italy's Minister of Economy and Finance, and will continue until November 9 at the Fiera Milano Rho.

With over 730 exhibitors from 50 countries and more than 2,000 brands represented, EICMA once again establishes its position as the world's foremost authority on motorcycles and the two-wheeled mobility supply chain. This year’s theme, “EICMA, That's Amore,” pays homage to the passion that connects manufacturers and enthusiasts of motorcycles.

During the opening ceremony, prominent figures including EICMA President Pietro Meda, Director General Paolo Magri, and various representatives from the industry gathered to celebrate this milestone. The event has been set aside for press and industry professionals today and tomorrow, after which the exhibition will open its doors to the general public, allowing all to partake in the excitement of world premieres, innovative technologies, competitions, live shows, and special features curated by the organizers.

What to Expect at EICMA 2025

Visitors can look forward to an immersive experience that highlights:

• - World Premieres: Many brands will unveil cutting-edge models and technology.
• - Technological Innovations: Explore the latest advancements in motorcycle technology.
• - Live Performances and Contests: Enjoy a variety of entertainment options tailored for motorcycling fans.
• - Test Zones: Experience urban mobility with dedicated areas for testing.
• - Rally Dakar Exhibition: A historical look into the famous rally will also be featured.

Supporting its rich tradition, Italian presence remains strong, with 30% of the exhibitors hailing from Italy, reinforcing the nation's role as a leader in Europe’s motorcycle market and production. Notably, EICMA 2025’s international dimension expands with the participation of exhibitors from ten new countries, including Estonia, Georgia, Ireland, and more, showcasing a truly global platform.

The exhibition is spread over nine halls within Fiera Milano in Rho, along with an outdoor area known as MotoLive, which is celebrating 20 years with a record extension of over 60,000 square meters of space. EICMA proves to be not just a trade fair, but a vibrant event blending business, entertainment, and passion on a single platform for both industry professionals and the public.

With its official opening, EICMA 2025 reaffirms Milan's status as the global capital of two-wheeled vehicles and continues a history filled with success and enthusiasm for mobility. As the exhibition unfolds, attendees are sure to revel in the love for two-wheeled adventures while looking forward to the future of the industry with hope and excitement.

Contact Information: For more details, reach out to [email protected].