#United Kingdom #Birmingham #Higer #Azure 9 #Harris Bus

Higer Launches Latest Bus Models at Euro Bus Expo 2026

The Euro Bus Expo 2026 kicked off on November 3, 2026, at the NEC in Birmingham, showcasing the latest innovations in the bus and coach industry. Notably, Higer, in partnership with its UK distributor Harris Bus & Coach, unveiled three models: Azure 9, V12, and V10, marking a significant milestone for the brand as it officially enters the UK's bustling bus market.

Introducing the Azure 9

Among the highlights is the brand-new Azure 9, a city bus specifically designed for the demanding urban environment of the UK. Measuring 8.9 meters in length, the Azure 9 is equipped with a powerful 4.5-liter Cummins Euro-6 engine combined with a Voith automatic transmission. This vehicle features air suspension and disc brakes on both axles, making it ideal for handling the rigorous requirements of city transport that involve frequent stops and starts.

Additionally, the Azure 9 comes with a range of standard features that enhance passenger comfort and convenience—such as an LED display showing the next stop, USB-C charging ports at every seat, and an Ardent induction loop system for the hearing impaired. Its compact size directly addresses the challenges associated with operating on the narrow, busy streets often encountered in urban areas across the UK.

To support the Azure 9's launch, Higer and Harris Bus & Coach have developed a strikingly competitive support plan, offering a manufacturer’s warranty of three years or 300,000 kilometers and a service network comprising approximately 50 Harris Bus & Coach locations. Each operational area is within a reachable 150 kilometers, with the nearest facility located just 90 minutes away—providing assurance and convenience for operators.

Insights from the Executives

Dave Porter, CEO of Harris Bus & Coach, commented, "We see significant opportunities for the Azure 9 in the UK’s public transport market. It’s a well-established product from HIGER, featuring the highly reliable Cummins engine and Voith transmission—this strong combination meets the expectations of operators, designed to fulfill urban transportation needs effectively."

The V12 Model and Its Adoption

The V12 model was also presented at the expo and has already joined the FlixBus UK fleet for extensive testing. This year, the V12 stood out in FlixBus's iconic green livery. Shamil Maindiratta, the CEO of FlixBus UK, stated, "Our priority is to deliver top-quality service and a great travel experience with every ride. This begins with safe, reliable, and modern vehicles that feature key characteristics required of every FlixBus service, from the iconic green coloring to charging stations and comfortable seating."

As FlixBus embarks on ambitious growth plans for 2027, the results from testing the Higer V12 will be of great interest.

The V10 Recognition

Moreover, the V10 model has garnered attention in the market, with its initial purchase already made by a UK operator, BENNETTS. Higer’s commitment is clear as it adapts to the sophisticated and demanding UK bus and coach market through well-integrated products, competitive warranties, and a reliable dealer support network. This reflects not only a trust in vehicles produced in China but a deep understanding of European operational needs.

In conclusion, Higer's robust entry into the UK market demonstrates its dedication to providing innovative and high-quality vehicles tailored to meet local demands. The company's strategic partnerships and solid support framework position it well for future success in urban transportation.