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Kia America Posts Strong Sales Results for July 2025

Kia America has announced a significant milestone in its sales performance for July 2025. The company sold a total of 71,123 units, marking an impressive 12 percent increase compared to the same period last year. This uptick not only underscores the brand's growing market presence but also reflects the increasing popularity of its vehicle lineup.

Year-Over-Year Comparisons

In conjunction with the overall sales increase, Kia also noted that sales at dealerships rose by 9 percent year-over-year. Notably, the company’s electric SUVs showcased remarkable growth, with sales increasing by 14 percent, while other SUV models experienced a healthy 12 percent rise. The performance of Kia’s 2026 EV9 was particularly noteworthy, achieving a 90 percent sales increase from the previous month with 1,737 units sold. The ongoing success of the EV6 and Niro EV models also played a significant role in enhancing Kia's electrified vehicle sales performance.

Leading Models

Several key models contributed to Kia's success in July 2025, demonstrating double-digit growth compared to July 2024. Highlights include:

• - Soul: Sales increased by 36 percent
• - Carnival: Up by 30 percent
• - K5: Rose by 25 percent
• - Telluride: Grew by 15 percent
• - Sportage: Achieved a 14 percent increase
• - Sorento: Saw an 11 percent rise

The Carnival, Sportage, and Telluride not only achieved substantial sales growth but also attained their best-ever results for a month of July. This consistent upward trajectory signals Kia's sustained momentum toward breaking its annual sales records.

Strategic Initiatives and Community Support

“Kia is steadily progressing toward its highest annual sales record and an all-time high market share, fueled by record-breaking consumer sales growth,” said Eric Watson, vice-president of sales operations for Kia America. This achievement is complemented by a new advertising campaign for the 2026 Sportage, which emphasizes the vehicle's adaptability and style geared toward the classic American road trip. The updated Sportage features a new design with a broad, upright grille and a tech-forward interior, enhancing its appeal to consumers.

Further elevating its community presence, Kia America opened the Kia Connected Home display at the Kia Forum in Los Angeles. This display showcases the EV9's innovative energy capabilities, including vehicle-to-home (V2H) technology that allows energy transfer from the vehicle to the home, proving instrumental during power outages or peak energy demand periods. This exhibition, available until January 2026, allows consumers to understand how Kia's electric vehicles integrate with daily life.

In response to recent flooding in Texas, Kia partnered with Central Texas Kia Dealers to donate $100,000 to the American Red Cross, assisting communities affected by natural disasters.

Conclusion

Kia's continued growth in July sets a strong precedent for the latter part of 2025. With innovative products and a proactive approach to community support, Kia America is poised to maintain its competitive edge in the automotive market, enhancing brand loyalty through connections fostered between consumers and their vehicles.