#Tokyo #Promotool #Aroma #HCJ2026

Experience the Future of Scent Branding at HCJ2026

Promotool Corporation, a leading aroma technology company based in Bunkyo-ku, Tokyo, will showcase its innovative solutions for scent branding at the 54th International Hotel & Restaurant Show (HCJ2026), taking place from February 17th to 20th, 2026, at Tokyo Big Sight. Promotool aims to enhance the hotel experience by integrating scent into both the environment and amenities, providing a cohesive branding opportunity for hotels and accommodations.

Under the guidance of renowned perfumer Takeshi Watanabe, Promotool's exhibit will feature the high-quality, safe aroma diffusing system, the “Scent FOREST II.” This sophisticated diffuser is designed for commercial use, ensuring effective aroma dispersion while operating quietly in the background.

In addition to presenting this premium diffuser, Promotool is expanding its OEM development offerings for hotel amenities such as hand creams, body oils, and hair oils. This advancement allows hotels to go beyond just providing a pleasant scent in their environments; they can now offer an immersive aroma experience that guests can take home with them. With Promotool’s expertise, hotels can create memorable scent experiences that align with their brand identity.

Redefining Hotel Branding Strategy

The hotel industry is experiencing increasing competition, making it essential for establishments to differentiate the guest experience. Amenities are a particularly personal aspect of a guest's stay, yet few companies can present a comprehensive approach from scent creation to product design. Difficulties often arise in aligning the scents used in a hotel’s environment with the scents of its amenities, resulting in missed opportunities for creating a cohesive atmosphere and enhancing brand identity.

Moreover, many hotel products struggle to connect with the overall ambiance, making it challenging for guests to find something that represents the essence of their stay. To tackle these challenges, Promotool believes that delivering a unified brand experience from the guest room to the lobby, and ultimately to the take-home items, can emerge as a strategic value for hotels.

This year, Promotool has enhanced its OEM services to design consistent scent experiences across various spaces, including lobbies, guest rooms, and spas, as well as associated amenities like hand creams, body oils, and hair oils. During the exhibition, attendees can witness live demonstrations of the Scent FOREST II by skilled professionals and explore samples of OEM products, along with fragrance cards that can be utilized in marketing efforts.

Furthermore, to add depth to its presentation, Promotool’s Head of Sales and Branding Consultant, Shiga, will participate in the