Cadillac Formula 1® Team Unveils Historic First Livery for 2026 Season
The Cadillac Formula 1® Team has made headlines as it recently unveiled the livery for its first Formula 1® competitor. This event marks a significant milestone for the team as it prepares for its debut in the world's most prestigious motorsport series. The livery, characterized by a dramatic black and white design, reflects both the boldness of the American team and its rich heritage in engineering and innovation.
The reveal took place during Super Bowl LX, an event that draws massive global viewership. With an expected audience of over 130 million, the Super Bowl served as a perfect stage for the Cadillac team to showcase its identity. Following the broadcast, fans were treated to a live display in Times Square, where a replica of the team’s car made an iconic entrance, sparking excitement and anticipation ahead of their Grand Prix debut in Melbourne, Australia, scheduled for March 6-8, 2026.
The car’s design features a dual-tone color scheme—one side black and the other white—creating a distinctive visual that captures the notion of speed even when stationary. The design elements, including a subtle Cadillac chevron, pay homage to the brand’s deep connection with General Motors. The livery has been crafted with a philosophy of asymmetry, intentionally balancing grit with aspiration, and performance with ambition.
Dan Towriss, the CEO of Cadillac Formula 1 Team Holdings, expressed the significance of this paint scheme, stating, "This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1. Every detail is intentional—bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport."
Mark Reuss, President of General Motors, echoed this sentiment, emphasizing that the team’s journey has been years in the making, involving the assembly of a world-class team capable of competing at the highest levels of motorsport. Cadillac’s entry into Formula 1® is not just about racing; it’s about showcasing American innovation and spirit on the global stage.
The Cadillac Formula 1® Team’s racing calendar for 2026 consists of 24 races, which will take the team to some of the most famous racetracks in the world, including three circuits located in the United States: Miami, Austin, and Las Vegas. Graeme Lowdon, Team Principal of the Cadillac Formula 1® Team, expressed pride in revealing the team colors, adopting a marketing approach that seeks to resonate culturally in ways that have not previously been attempted by other F1 teams.
As the team gears up for their initial race season, highly experienced drivers Checo Pérez and Valtteri Bottas are set to lead the charge. Both drivers bring extensive racing experience, with Pérez hailing from Guadalajara, Mexico, and Bottas from Nastola, Finland. Together, they have amassed a staggering 526 starts and numerous podium finishes throughout their careers.
The introduction of a robust driver lineup also includes Zhou Guanyu as the Reserve Driver, alongside Colton Herta, the Test Driver who will split his time with a seat in Formula 2. This combination of talent is aimed at ensuring a strong performance when the team takes to the grid.
In closing, the Cadillac Formula 1® Team symbolizes a new chapter in American motorsport. It stands as a testament to ambition, strategic partnerships, and a commitment to excellence that goes beyond racing, reaching into cultural and technological realms. Fans can expect to see thrilling performances and innovative engineering as this dynamic team embarks on its inaugural season in 2026, cementing Cadillac's legacy in the fast-paced world of Formula 1®.
The reveal took place during Super Bowl LX, an event that draws massive global viewership. With an expected audience of over 130 million, the Super Bowl served as a perfect stage for the Cadillac team to showcase its identity. Following the broadcast, fans were treated to a live display in Times Square, where a replica of the team’s car made an iconic entrance, sparking excitement and anticipation ahead of their Grand Prix debut in Melbourne, Australia, scheduled for March 6-8, 2026.
The car’s design features a dual-tone color scheme—one side black and the other white—creating a distinctive visual that captures the notion of speed even when stationary. The design elements, including a subtle Cadillac chevron, pay homage to the brand’s deep connection with General Motors. The livery has been crafted with a philosophy of asymmetry, intentionally balancing grit with aspiration, and performance with ambition.
Dan Towriss, the CEO of Cadillac Formula 1 Team Holdings, expressed the significance of this paint scheme, stating, "This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1. Every detail is intentional—bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport."
Mark Reuss, President of General Motors, echoed this sentiment, emphasizing that the team’s journey has been years in the making, involving the assembly of a world-class team capable of competing at the highest levels of motorsport. Cadillac’s entry into Formula 1® is not just about racing; it’s about showcasing American innovation and spirit on the global stage.
The Cadillac Formula 1® Team’s racing calendar for 2026 consists of 24 races, which will take the team to some of the most famous racetracks in the world, including three circuits located in the United States: Miami, Austin, and Las Vegas. Graeme Lowdon, Team Principal of the Cadillac Formula 1® Team, expressed pride in revealing the team colors, adopting a marketing approach that seeks to resonate culturally in ways that have not previously been attempted by other F1 teams.
As the team gears up for their initial race season, highly experienced drivers Checo Pérez and Valtteri Bottas are set to lead the charge. Both drivers bring extensive racing experience, with Pérez hailing from Guadalajara, Mexico, and Bottas from Nastola, Finland. Together, they have amassed a staggering 526 starts and numerous podium finishes throughout their careers.
The introduction of a robust driver lineup also includes Zhou Guanyu as the Reserve Driver, alongside Colton Herta, the Test Driver who will split his time with a seat in Formula 2. This combination of talent is aimed at ensuring a strong performance when the team takes to the grid.
In closing, the Cadillac Formula 1® Team symbolizes a new chapter in American motorsport. It stands as a testament to ambition, strategic partnerships, and a commitment to excellence that goes beyond racing, reaching into cultural and technological realms. Fans can expect to see thrilling performances and innovative engineering as this dynamic team embarks on its inaugural season in 2026, cementing Cadillac's legacy in the fast-paced world of Formula 1®.
Topics Entertainment & Media）
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