#Japan #Tokyo #Airtrip #Collective Path #eventory

Collective Path Acquires eventory’s Intellectual Property

In a significant move for its event management platform, Collective Path, based in Minato, Tokyo, has acquired the intellectual property rights to eventory from a U.S. company. This acquisition comes as part of a business alliance with Airtrip, also headquartered in Tokyo, which has strengthened Collective Path's operational and developmental capabilities for the eventory product. The company aims to enhance the features and services offered through its platform, ensuring that it remains responsive to customer demands.

Background of the IP Acquisition and Future Plans

As companies seek to create hybrid events that integrate in-person and virtual experiences, there is a growing need for advanced management and data utilization techniques. With eventory, Collective Path has continuously provided a comprehensive suite of services, from planning and promotion to execution and data analysis. By acquiring the IP, Collective Path will lead improvements and drive development in customer-required functionalities at an accelerated pace.

Global Expansion Strategy (Transition of U.S.-European Operations/Focus on Asia)

Collective Path plans to capitalize on this acquisition by enhancing the value it provides in international markets. With the transition of eventory operations previously conducted in Europe and the U.S., the company is set to expand its offerings to meet the unique demands and operational practices of different regions, including a focus on the Asian market. The strategic expansion is designed to adapt products to regional event management styles, thereby broadening their global reach.

Business Alliance with Airtrip and Utilization of eventory in Community Building

Through its partnership with Airtrip, Collective Path will solidify its role in helping companies establish customer touchpoints via events and cultivate engaged communities. One key initiative includes the utilization of eventory within Airtrip's CXO Salon and other collaborative ventures, aiming to enhance participant experiences, streamline operations, and optimize data usage for improved results.

Comments from Shigeharu Hanazaki, President of Collective Path

“We are thrilled to announce our partnership with Airtrip, alongside acquiring the IP rights for eventory from a U.S. entity. The ability to inherit the business operations previously executed in Europe and the U.S. positions us favorably for rapid improvements to our product. We are dedicated to maximizing the value companies derive from their events, including leveraging initiatives like the Airtrip CXO Salon and collaborating with various businesses.”

What is eventory?

eventory serves as an all-in-one event management platform facilitating the planning, promotion, execution, and data analysis of corporate events. The central theme focuses on consolidating both real and virtual data, primarily aimed at enhancing customer engagement and maximizing ROI.

Company Overview

Collective Path

• - Headquarters: 3-20-1 Minamiazabu, Minato-ku, Tokyo, 5F Daiwa Azabu Terrace
• - CEO: Shigeharu Hanazaki
• - Website: eventory.jp

Airtrip

• - Headquarters: 2-5-1 Atago, Minato-ku, Tokyo, 19F Atago Green Hills Mori Tower
• - CEO/CFO: Yusuke Shibata
• - Stock Code: 6191
• - Website: airtrip.co.jp

The acquisition of the IP rights for eventory signifies a new chapter for Collective Path as it aims to elevate its service offerings and expand its global footprint. With an emphasis on enhancing customer experience and operational efficiency, the outlook for Collective Path appears bright as it gears up for future growth.