Eco Points Initiative
2025-07-15 23:32:17

Revolutionary Eco Action Points Initiative Unites Local Communities and Food Waste Reduction

A New Era in Local Sustainability: The Union of Eco Action Points and Hapitabe



In a groundbreaking initiative, the collaboration of the "Hapitabe" service, operated by Mirai Design GX, and the "Aichi Eco Action Points," established by Aichi Prefecture in Japan, has just been launched. This partnership introduces a dual incentive system that not only helps reduce food waste but also encourages community engagement.

What is Hapitabe?


Hapitabe is designed to promote the practice of "temae-dori," which involves selecting food products nearing their expiration date. By implementing this proactive approach, consumers can play a significant role in reducing food waste during their regular shopping trips. The appeal of Hapitabe lies in its gamified experience—shoppers can collect stickers and participate in a gacha machine to win prizes, thus adding a fun element to their eco-friendly actions.

The Dual Incentive Structure


Effective as of today, customers visiting Aoki Supermarket locations in Aichi Prefecture can earn Eco Action Points through their participation in Hapitabe. This means that every time a customer engages in temae-dori, they not only receive Hapitabe merchandise but also have the opportunity to earn Eco Action Points, which can lead to prizes in a lucky draw. This initiative creates an attractive double benefit for shoppers, making eco-friendly actions both rewarding and enjoyable.

This collaboration marks the first instance in Japan where a prefectural Eco Action Points program aligns with a consumer engagement service like Hapitabe, setting a precedent for future initiatives.

Background of the Collaboration


Mirai Design GX has consistently sought ways to integrate enjoyment and environmental consciousness into daily shopping habits. The popularity of the Hapitabe stickers and gacha mechanism reflects its appeal to all age groups, motivating shoppers to be more involved in sustainability efforts.

Upon learning of Aichi Prefecture's Eco Action Points initiative, it became evident that both organizations shared a common goal of environmental contribution through consumer behavior. Thus, exploring a collaborative partnership was a strategic move.

With Aoki Supermarket already incorporating Hapitabe across various outlets in the region, the synergy between these two initiatives was seamlessly achieved.

Future Endeavors


Looking ahead, the objectives of Hapitabe will focus on increasing participant benefits and ensuring that engagement in food waste reduction remains a fun, natural, and sustainable part of everyone's shopping routine. There are plans to extend the cooperation with Eco Action Point programs in other prefectures, aiming to create a nationwide network that connects responsible shopping with local community enhancement.

To improve the attractiveness of rewards and expand the value for participants, continuous innovations will be explored. This ensures that consumers can effortlessly contribute to solving social issues during their routine purchases. Educational ventures, such as workshops for elementary schools, will also emphasize the importance of environmental consciousness for the next generation.

Additionally, partnerships with businesses and local organizations beyond government entities will be pursued to encompass a broader audience in the unique blend of food waste reduction, enjoyment, and community engagement represented by Hapitabe.

By enhancing the accessibility and clarity of the engagement model, Hapitabe aims to make temae-dori a comfortable habit for everyone, creating an environment where positive actions come naturally, allowing participants to feel that they are contributing positively to their communities.

Overview of Aichi Eco Action Points


At participating locations, customers can engage in pre-defined eco-friendly actions to accumulate Aichi Eco Action Points. Using a QR code on their smartphone, shoppers can redeem these points to enter draws for various prizes. The Eco Action Points program highlights five types of eco-conscious behavior, emphasizing collective participation in environmental preservation.

For detailed information about the program and participation methods, please visit the Aichi Eco Action Points website.

About Aoki Supermarket


Located in Nagoya, Aichi, Aoki Supermarket has been a significant player in the retail industry since its establishment in 1941. Their commitment to community welfare and environmental stewardship is reflected in their collaboration with Hapitabe.

About Mirai Design GX


Founded in September 2022, Mirai Design GX is dedicated to promoting food waste reduction through the Hapitabe initiative. Their innovative approaches have garnered recognition, including accolades at the Shizuoka and Niigata SDGs Business Awards.

If you're a business interested in collaborating on food waste reduction through Hapitabe, or if you require media resources, please reach out to us for more information.

For contact:
Mirai Design GX
Website: Good Mirai Project
Phone: 03-3253-6638
Email: info@mdgx.jp


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