DECENCIA Reinforces Brand Influencer Connections at Cosme Lab Event

DECENCIA's Innovative Brand Relationships at Cosme Lab

On a vibrant occasion filled with connection and creativity, DECENCIA, a skincare brand under the POLA ORBIS Group, showcased its dedication to building authentic relationships at the Cosme Lab ~vol.6 event organized by AnyMind Group. Held in Shinagawa, Tokyo, this event focused on establishing long-term connections with influencers. Over 400 influencers were present, creating opportunities for meaningful interaction.

The event featured an engaging brand experience booth designed with bright yellow shades, representing DECENCIA White. This inviting environment encouraged influencers to capture the moment, reflecting the brand's ethos. Hideki Nishino, DECENCIA's CEO, personally greeted attendees with exclusive business cards made for the event, opening the door to not just casual interactions but deeper conversations about the brand’s philosophy and future projects.

In today’s landscape where social media significantly influences purchasing behavior, DECENCIA aims to move beyond fleeting communications with influencers. They focus on fostering genuine connections where ideas, brand values, and product backgrounds can be shared directly.

This event did not only aim to introduce the products but also to create a realm where influencers could resonate with DECENCIA's vision and upcoming strategies.

A Fresh Expression of DECENCIA White

Attendees were greeted with a stunning display that articulated the positive and bright world of DECENCIA White, emphasizing the brand's reliability as a sensitive skin solution. Visitors expressed their surprise and excitement, noting that the presentation was a departure from previous perceptions of the brand. Quotes such as, "This looks different from what I imagined DECENCIA to be!" and "It really caught my eye!" flooded in, indicating a successful attempt to redefine the brand's image.

Personal Touch through Exclusive Interaction

A remarkable aspect of the event was how close attendees felt to Nishino. With a simple survey, influencers were able to engage with the CEO directly via his uniquely designed business card. The room buzzed with astonishment as influencers realized they were speaking with the mind behind the brand. This genuine interaction revealed the brand's commitment to building closer ties with its advocates. Not only were the influencers able to learn about the brand's essence, but they also left with the promise of future engagements, including invitations to upcoming events and opportunities to receive products personally recommended by Nishino himself.

Strengthening Future Relationships through Offline Dialogue

With the success of this event, DECENCIA is committed to expanding similar offline interactions, encouraging continuous connection with both influencers and consumers. They aim to create dialogues that transcend mere information delivery, fostering a culture of ongoing engagement with the brand.

Products Highlight: DECENCIA White Series

- Innovative Approach: The DECENCIA White Series focuses on the challenges of skin that struggles to receive Vitamin C effectively. Launched on March 10, 2026, the product introduces a new concept in skin care that explains how the active ingredient can enhance its efficacy specifically for sensitive skin.
- Key Ingredients: Utilizing a unique form of Vitamin C, specifically Ascorbic Acid 2-Glucoside, known for its powerful whitening effects, DECENCIA White aims to combat dark spots and enhance skin brightness while ensuring that sensitive skin remains cared for.
- Market Availability: You can find DECENCIA products through their official online store and select retailers listed on their website.

DECENCIA is more than a skincare brand; it embodies the spirit of celebrating uniqueness and addressing the needs of sensitive skin. With its motto aspiring to eliminate unfairness in skincare, DECENCIA aims to liberate individuals from their skin concerns, offering carefully crafted products based on extensive research and knowledge tailored for sensitive issues.