FirstEnergy Corp. Announced Key Vice President Appointments
In a recent move to enhance its operational efficiency and improve financial oversight, FirstEnergy Corp. (NYSE: FE) has appointed Arsalan Azarsa and Kevin Keller to significant vice president roles within the company. These strategic appointments, effective in February 2025, aim to strengthen FirstEnergy's financial and regulatory capabilities in the critical regions of West Virginia, Maryland, and Ohio.
Key Appointments
Arsalan Azarsa: Vice President for West Virginia and Maryland
Starting February 10, Arsalan Azarsa will take on the role of Vice President of Finance and Regulatory for West Virginia and Maryland. Azarsa comes from Vicinity Energy, where he played a vital role as the Regional Director of Finance and Accounting. His career spans over 30 years, primarily at Pepco Holdings, which has equipped him with a wealth of experience in financial operations, regulatory affairs, and strategic planning. His responsibilities will include guiding financial strategy, budgeting, and regulatory relationships, furthering FirstEnergy's commitment to customer-centric service.
Kevin Keller: Vice President for Ohio
Kevin Keller, effective February 24, will assume the Vice President position for Finance and Regulatory in Ohio. Having previously held the Director of Financial Forecasting role at American Electric Power (AEP), Keller is no stranger to developing strategic financial reporting systems. His extensive background includes positions at Regulated Capital Consultants and PriceWaterhouseCoopers. Keller’s expertise will be pivotal in shaping Ohio’s financial strategies and regulatory dealings, ensuring that FirstEnergy meets its fiscal objectives and maintains operational excellence.
A Commitment to Local Presence
These leadership changes reflect FirstEnergy’s commitment to decentralize decision-making processes, allowing for more direct connections with customers while addressing local needs efficiently. Wade Smith, President of FirstEnergy Utilities, stated, “Making wise investments in our system to provide our customers and communities with safe, reliable, and cost-effective electricity is a responsibility that FirstEnergy takes very seriously.”
The Backgrounds of the New Leaders
Arsalan Azarsa
With a Bachelor of Science in Accounting from the University of Maryland and as a licensed Certified Public Accountant in Washington D.C., Azarsa’s background provides a robust foundation for his new role. His prior experience managing all financial functions at Vicinity Energy’s southern region places him in an excellent position to lead the financial direction of FirstEnergy in the identified territories.
Kevin Keller
Similarly, Keller has an impressive academic background with a Bachelor of Science in Accounting and an MBA from the University of Dayton. His proficient understanding of financial operations in the energy sector makes him uniquely qualified to navigate the complexities of Ohio's regulatory landscape. He also holds certifications as a CPA in Ohio, signifying his expertise in financial management within the utility industry.
Looking Ahead
FirstEnergy Corp. has continually aimed to enhance its service delivery through innovation and effective leadership. With these appointments, the company is poised to implement comprehensive financial strategies that support safe and sustainable electricity supply for over 6 million customers across Ohio, Pennsylvania, New Jersey, West Virginia, Maryland, and New York. Their transmission subsidiaries operate approximately 24,000 miles of transmission lines, facilitating connectivity and service delivery across the Midwest and Mid-Atlantic regions. As FirstEnergy embraces these new leadership roles, expectations are high for improved financial performance and regulatory compliance.
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