#United States #New York #Sunscreen #La Roche-Posay #US Open

La Roche-Posay Partners with US Open for Sun Safety

La Roche-Posay, renowned for its dermatologist-recommended skincare, has announced the renewal of its partnership as the official sunscreen provider for the US Open, a key commitment running through 2029. This partnership continues to highlight the brand's focus on educating athletes and spectators about the critical importance of sun protection, especially in sports like tennis, where prolonged outdoor exposure increases UV risk.

Since joining forces in 2022, La Roche-Posay and the United States Tennis Association (USTA) have significantly raised awareness about skin safety in tennis, a game that subjects participants and viewers to harmful UV rays for extended periods. With skin cancer being the most prevalent form of cancer in the U.S. and statistics showing that 1 in 5 Americans will develop it by age 70, the urgency for daily sunscreen application becomes clear—yet only a disconcerting 11% do so consistently.

"We're thrilled to extend our partnership with the US Open for another five years," said Rachelle Mladjenovic, General Manager of La Roche-Posay USA. "This commitment underscores our dedication to promoting sun safety in the tennis community and beyond. Our aim is to make sun protection an instinctive practice, whether you are a seasoned athlete or a dedicated fan. We plan to achieve this through education, by distributing free sunscreen, and by providing complimentary skin checks from certified healthcare professionals."

Engaging Initiatives at the US Open

As part of the 2025 US Open, La Roche-Posay will set up a Sun Safety Booth at the prestigious USTA Billie Jean King National Tennis Center, where attendees can enjoy various sun safety initiatives:

• - Free Sunscreen Samples: Visitors can receive complimentary sunscreen to encourage proper use and reapplication.
• - Skin Checks: Board-certified healthcare providers will offer free skin examinations to promote awareness and early detection.
• - Expert Education: Dermatologists will be present to share vital information about skin health and sun safety.
• - Interactive Games: Fans can partake in the "Rally Against the Sun," an engaging tennis game where participants face off against the sun in a fun and educational format.

Innovative Digital Experience in Roblox

In an unprecedented move, La Roche-Posay is also stepping into the digital realm by introducing a unique experience within the popular gaming platform, Roblox. From August 21 to September 1, players can explore the "Club La Roche-Posay" section in the "US Open Champions of the Court" game. They can participate in quests based on the UV Index of the day, as well as collect sunscreen throughout the game. Completing these challenges unlocks special limited-edition content, cleverly intertwining La Roche-Posay's sun safety message with interactive gameplay, paving the way for awareness among a new generation of tennis enthusiasts.

The 2025 US Open, beginning with Fan Week, emphasizes not only high-level competition but also highlights the importance of skin care and protection during outdoor sports events.

La Roche-Posay products are readily available through various retailers, including CVS, ULTA, Target, Walgreens/Duane Reade, Rite Aid, as well as online at laroche-posay.us, Amazon, Dermstore, LovelySkin, and SkinStore.

About La Roche-Posay

Recommended by over 100,000 dermatologists globally, La Roche-Posay's mission is to transform skin health through scientifically formulated products. Boasting a diverse range of skincare targeted toward all skin types, the brand features the unique and soothing selenium-rich La Roche-Posay Thermal Spring Water, sourced from its original center in France.

La Roche-Posay is dedicated to strict safety protocols and formulations, ensuring that its products receive rigorous clinical evaluations, especially for sensitive skin.

For more information about La Roche-Posay, visit laroche-posay.us and follow them on social media, including Facebook, Instagram, and TikTok.

About USTA

The USTA serves as the national body overseeing tennis in the United States, supporting the sport from grassroots levels to professional competitions, including the high-profile US Open. The organization is dedicated to increasing tennis accessibility across all communities and holds philanthropic initiatives through the USTA Foundation to enrich youth through tennis and education.

About Roblox

Roblox is a leading online platform that empowers users to create, share, and enjoy countless immersive 3D experiences. By fostering creativity and interaction among millions of users, Roblox remains at the forefront of the gaming industry.

This collaboration between La Roche-Posay and the US Open exemplifies a commitment to enhancing awareness of sun safety within the sporting community, emphasizing that proactive skin protection is crucial in all outdoor activities.

For further updates, stay tuned as the US Open gears up for another exciting season!