Bonobono Model Launch
2026-02-20 03:40:46

Introducing the Bonobono Model: A Collaboration for Curious Kids with CHIKYU’s Earth NASA Backpack

Unveiling the Bonobono Model: A Unique Collaboration between CHIKYU and Earth NASA



On February 20, 2023, CHIKYU Corporation (Tokyo, Minato Ward, CEO: Yasuhiro Tsujitani) introduced the much-anticipated Earth NASA backpack, the Bonobono model. This exciting collaboration combines the playful essence of the beloved character Bonobono with the innovative design and technology CHIKYU is known for.

A Playful Take on Curiosity


Bonobono, the curious otter from the iconic four-panel comic, embodies a spirit of wonder and discovery. Through this special backpack, CHIKYU aims to inspire children to explore and learn about the ecology and environment, reflecting Bonobono's adventurous character.

The collaboration marks the first time these meaningful figures have come together, resulting in a backpack that is not only functional but also rich in character depth and environmental considerations. The design is imbued with sentiments that prompt children to appreciate their surroundings while they embark on their educational journeys.

Product Highlights


The Earth NASA Backpack - Bonobono model (EEB-N01) is crafted with meticulous attention to detail, ensuring it is both stylish and practical for young students. Here are some captivating features:

  • - Price: ¥89,100 (tax included)
  • - Shape: Cube type (suitable for A4 flat files)
  • - Color: Fresco Blue
  • - Material: Clarino EF
  • - Large Capacity Size: 12.5 cm
  • - Weight: Approximately 1,240g

Unique Features Include:


  • - Advanced shock-absorption material, Tempura Form®, integrated into the shoulder straps and back support for enhanced comfort.
  • - Wave-pattern gradient reflective printing on the main compartment for safety and style.
  • - Embroidered Bonobono face on the left shoulder strap, adding a fun touch.
  • - Beautiful shell motif front pocket, symbolizing Bonobono’s essence.
  • - Stand-up back support called “Fit-chan” for optimal wearability.
  • - Miraculous Lock technology ensuring secure closure during use.

Bonobono Front Pocket
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Availability and Sales Schedule


  • - Aoyama Showroom: The launch event starts on February 20, with all products showcased for reservations (no prior booking needed). Visit: Aoyama Showroom
  • - Official Website: Products accessible from February 20, with pre-orders starting on February 27. Detailed information can be found here.
  • - CHIKYU Official Rakuten Store: Availability starts on March 3. Visit: CHIKYU Rakuten Store

To pre-request the 2027 catalog, simply head to this link to secure your complimentary copy!

Message from the Creator


Mikio Igarashi, the original creator of Bonobono, expressed his delight at this collaboration. Growing up in a family with older brothers, he found joy in seeing modern children enjoy the Bonobono backpack. He hopes that kids will find their school life enriched and enjoyable through this collaboration.

About Bonobono


Launched in 1986, Bonobono has captivated audiences with its charm, accumulating over 9.5 million copies in circulation. The animated series continues to air, emphasizing the important life lessons conveyed in a gentle and humorous way through Bonobono's encounters and discoveries.

About Earth NASA Backpacks


CHIKYU is committed to supporting children's dreams and well-being, using advanced materials like Tempura Form®, initially developed for NASA, to ensure comfort and durability in school bags. Moreover, CHIKYU's dedication to sustainability is reflected in their initiatives, utilizing eco-friendly resources in production—thus being kind to both the environment and young students.

In conclusion, the Bonobono model of the Earth NASA backpack represents more than just a carrying case for students; it symbolizes a pathway to learning and a commitment to protecting the planet, making it an ideal choice for today’s eco-conscious families.

For more updates and inquiries, follow CHIKYU on their official website, or on social media including Instagram and Twitter.


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Topics Consumer Products & Retail)

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