I don't want to stigmatize those who might feel defensive. However, we believe that this harsh terminology serves to wake others up. We've all seen the surprised expressions of people when confronted with a pet's bad breath in a café or on the subway. But no one wants to mention it – especially to friends or family. This silence fosters a culture of denial, where even pet owners grow accustomed to their pets' odors, often without realizing that their furry friend might be suffering from serious dental issues.
The Risks of Dental Problems in Pets
Research indicates a shocking reality where about 80% of dogs over the age of three have dental disease, according to the American Veterinary Dental College. Severe periodontal diseases can increase a dog's mortality risk by 1.4 to 1.6 times, which emphasizes the importance of being proactive. Moreover, bacteria from periodontal diseases can travel through the bloodstream, causing significant health issues related to the heart, brain, and kidneys. Bad breath is an early warning sign, and if neglected, can lead to severe consequences for our pets' health.
Introducing "The Eating Toothbrush Revolution"
In conjunction with this campaign, Dog Diner is proud to present their innovative product, "The Eating Toothbrush Revolution". This additive, composed of propolis and free from preservatives and coloring agents, can be sprinkled onto meals to enhance oral care for pets effortlessly. Its uncomplicated methodology is designed to make dental hygiene accessible for every pet owner, regardless of their pet’s tendencies or their own busy schedules.
The Series Journey Continues
Since its first installment, the "If You Eat, Brush Revolution" campaign has been tackling various themes, from empathy to comedy, eventually arriving at this bold statement on the importance of being aware of pet bad breath. The previous volumes included:
- - Vol. 1: A heartfelt exploration with Pomeranians
- - Vol. 2: A comedic take featuring Shiba Inus escaping bad breath
- - Vol. 3: A humorous perspective on the common struggles of dental care sessions
Each installment is crafted with the aim of engaging pet owners through varying tones and themes as a way to foster awareness about their pets' oral health.
A Message from the CEO
In the words of Myako Ishida, the representative director, "I have never seen a dog or cat that finishes their meal and heads to the sink for a toothbrush. Unlike humans, our pets can’t take care of their dental health on their own, which means the responsibility falls on us as owners. Through this video, I wanted to convey a strong message to motivate owners to confront the reality of their pet’s dental hygiene. Bad breath is indeed an unpleasant behavior, but there are solutions available!"
Conclusion
The message surrounding dental care for pets is crucial for the health of our furry companions. Dog Diner's initiative provides not only a fun and engaging way to share knowledge but also practical solutions that can be implemented. It's time for all pet owners to acknowledge the importance of oral hygiene in their pets and take action to ensure a healthier lifestyle for them. To watch the music video or learn more about the product, visit
here.