#Japan #Tokyo #Emotional Marketing #Almond Tofu #Tenten Malatang

Tenten Malatang Unveils Its New Almond Tofu Dessert

Starting January 23, 2026, Tenten Malatang will launch a new dessert option, almond tofu, designed to enhance the dining experience after enjoying their signature spicy Malatang. Known for their unique take on this beloved dish, Tenten Malatang is dedicated to providing a satisfying overall meal, and the introduction of almond tofu aligns perfectly with this philosophy.

A Thoughtful Culinary Creation

The main goal of this new dessert is to ensure that the aftertaste of spicy and tingling flavors from the Malatang is not overshadowed. Tenten Malatang’s almond tofu is crafted with a delicate balance of sweetness and a light milk flavor, making it a perfect finale to a hearty meal. They aimed for a gentle texture that feels soothing on the palate, promising that every bite will evoke a sense of comfort and satisfaction.

The design of the almond tofu emphasizes a subtle sweetness that complements rather than competes with the bold flavors of Malatang. It's light enough to be enjoyed immediately after a rich bowl of hot soup, leaving a pleasant aftertaste without overwhelming the senses. This new addition is more than just a dessert; it’s an experience designed to leave customers feeling fulfilled and content.

Product Details

• - Product Name: Almond Tofu
• - Price: ¥550 (tax included)

About Tenten Malatang

Tenten Malatang specializes in serving a type of spicy soup where diners can indulge to the last drop. The restaurant employs a traditional Japanese broth, enriched with shijimi clams, ensuring that even those recovering from a hangover can appreciate the soothing nature of their soup. Diners can craft their own bowls by selecting from a variety of vegetables and noodles, making each visit uniquely tailored to their personal taste.

The decor of Tenten Malatang features a vibrant red color scheme, inspired by the very essence of Malatang. To provide a safe dining environment, the restaurant utilizes a mobile ordering system that allows for contactless payment, ensuring convenience and safety for all customers.

The name 'Tenten' carries a deeper meaning, as it symbolizes a flow of flavors that hope to lift spirits and leave patrons feeling happy.

Location & Operation Details

• - Store Name: Tenten Malatang (テンテンマーラータン)
• - Address: 20-9 Daikanyama-cho, Shibuya-ku, Tokyo, Japan
• - Access: 1-minute walk from Daikanyama Station on the Tokyu Toyoko Line
• - Hours: Lunch 11:00 AM – 3:00 PM / Dinner 6:00 PM – 11:00 PM
• - Closed: Tuesdays
• - Ordering Method: Mobile Order (Cashless only)
• - Website: Tenten Malatang
• - Instagram: Tenten Malatang Instagram

About Boku to Watashi Co., Ltd.

Boku to Watashi Co., Ltd. is an innovative company focused on planning and emotional marketing tailored to the Z generation. They prioritize modern work styles, including remote work options and wellness initiatives, to foster creativity and adaptability among their team. Their mission is to nurture talent and facilitate the emergence of new ideas and businesses from within.

In addition to Tenten Malatang, the company also operates "8jikai," an adult hideaway bar located in Shinsen, and offers a board game brand named “Taimpa Shijō Shugi®,” which allows enthusiasts to enjoy classic games in a timely manner.

Company Details

• - CEO: Kento Iwataki
• - Location: 5-5 Maruyama-cho, Shibuya-ku, Tokyo, Japan
• - Business Focus: Planning and marketing services related to the Z generation, brand development
• - Website: Boku to Watashi Co., Ltd