Traditional Udon Manufacturer Rebrands: Men Kobo Nishimura Kohakuan Set to Open in February 2026

Men Kobo Nishimura Kohakuan: A Historic Rebirth

After 160 years of tradition, the renowned Nishimura Seimen, known for its exceptional udon noodles, is ready for a new chapter. On February 14, 2026, the beloved noodle shop will undergo a major renovation and rebrand as "Men Kobo Nishimura Kohakuan," thanks to a strategic partnership with Men JAPAN Inc., headquartered in Shinjuku, Tokyo.

The Legacy Continues

Since its inception in 1866, Nishimura Seimen has proudly upheld the craftsmanship of noodle-making in Chikusei City, Ibaraki Prefecture. This strong legacy is being honored through an innovative collaboration with Men JAPAN, which aims to blend traditional techniques with contemporary culinary experiences. By doing so, they intend to maintain the essence of their storied past while appealing to a broader, younger demographic.

Renovation Highlights

1. Embracing Tradition with Signature Dishes

- Kamaage Udon: Experience the essence of 160 years with this traditional staple, reflecting the company's rich history.
- Bukkake Udon: Renowned for its superior texture, this dish showcases the quality of the noodles in a delightful combination.
- Nikujiru Udon: A mastery of flavors, this dish combines rich meat sauce with perfectly cooked noodles, providing an unforgettable experience.

2. Innovative Udon for Younger Generations

Nishimura Kohakuan will offer a creative twist on traditional udon, including:

- Carbonara Udon: A fusion of Italian and Japanese flavors that is sure to captivate.
- Black Curry Udon: A spicy sensation that stands out from the usual offerings.
- Mentaiko Butter Udon: This dish promises a unique blend of flavors appealing to adventurous palates.

Note: Images of the new menu items are for conceptual purposes and may differ from the final dishes.

3. Dinner Service Featuring Ibaraki Ingredients

Nishimura Kohakuan is not just a lunch destination anymore. With the introduction of dinner service, guests can indulge in Ibaraki-produced dishes, including innovative hot pot options made with Sekijō Renko (a type of lotus root). This means there’s now a culinary experience to enjoy in the evenings as well.

Store Details

- Store Name: Men Kobo Nishimura Kohakuan
- Reopening Date: February 14, 2026
- Location: 88-1 Sekimoto Naka, Chikusei City, Ibaraki Prefecture, Japan, 308-0126
- Operating Hours: [Lunch] 11:00 AM - 2:00 PM L.O. / [Dinner] 5:00 PM - 10:00 PM (Last Order at 9:30 PM)
- Closed on: Mondays
- Seating Capacity: 20

The Story of Men Kobo Nishimura

The establishment, which roots trace back to the auspicious year of 1866, specializes in udon, a comfort food deeply embedded in Japanese culture. Men Kobo Nishimura stands by the ideal of using superior ingredients and traditional methods. Their dedication to quality has earned them admiration across generations, transcending time and trends.

Each bowl served is a testament to over a century of culinary passion and expertise that continues to evolve, ensuring the menu remains rich and diverse according to seasonal offerings.

Quality Ingredients and Craftsmanship

The meticulous preparation involving select raw materials exemplifies the dedication to the craft. Each noodle is crafted with care, ensuring they deliver the unique textures and flavors that loyal customers have come to expect. Nishimura Kohakuan emphasizes health and safety, carefully sourcing ingredients that are not just tasty but also high in quality.

A Comment from Men JAPAN

Atsuhiro Sakata, the President of Men JAPAN, expressed excitement about the partnership, highlighting that having a legacy brand like Nishimura Seimen join their mission to promote Japanese noodle culture globally is an honor. They are committed to blending traditional tastes with modern innovations, promising a culinary space cherished by local patrons and udon enthusiasts alike. Look forward to the grand reopening on February 14!