Exciting Launch of 'Noriren': A New Rental Car OTA Opening in Spring 2026

The Launch of 'Noriren': A New Car Rental Platform

In a thrilling development for the automotive and travel sectors, 3Films Inc. based in Minato, Tokyo, has announced the forthcoming launch of 'Noriren', an online travel agency (OTA) dedicated to rental cars. Set to officially commence operations in spring 2026, 'Noriren' is currently inviting early registration from rental car operators. Until the end of June 2024, the platform will offer completely free listings along with a zero-commission structure for successful bookings. This initiative is especially timely as it allows businesses to leverage their services during the bustling Golden Week.

Background Behind the Project

The inception of 'Noriren' stems from the pressing challenges faced by businesses in the tourism market, particularly in light of the recent resurgence in both domestic and inbound travel. As travel demand rebounds, there’s a noticeable gap in transportation options, especially in rural areas where public transport may be limited. This has driven a significant increase in the need for rental cars.

Small rental businesses, while often providing top-notch services, often grapple with two significant barriers: attracting customers and managing costs. Many local operators struggle to compete with larger OTAs, which typically demand high fees and involve complex integration systems. This has resulted in insufficient web-based customer engagement.

Innovative Solutions from 3Films

3Films has great experience in the car rental space and has previously developed systems such as 'Rent-a-Car Nōsuke Web', 'Rent-a-Car Nōsuke Web Reserve', and 'Rent-a-Car Nōsuke Web Reserve Manager'. These tools have been implemented in numerous establishments, and feedback indicated a strong demand for an easy-to-use, cost-effective customer acquisition platform. This feedback spurred the development of the 'Noriren' OTA.

Benefits for Operators and Features of 'Noriren'

Unmatched Cost Efficiency

One of the standout features of 'Noriren' is its unparalleled cost structure. Rentals listed on the platform enjoy a fully free arrangement until June 2026, meaning no initial fees, monthly charges, or commission on successful bookings within this timeframe. Even after the free period, the platform intends to maintain a reasonable 10% commission rate, significantly lower compared to conventional OTAs.

User-Friendly Listing Process

Recognizing that not all rental businesses are tech-savvy, 'Noriren' emphasizes a “simple listing” procedure. Unlike other platforms requiring complex inventory connections or reservation systems, businesses simply enter their vehicle and store information to get listed quickly.

Supporting Local Brands

Additionally, 'Noriren' aims to enhance the visibility of local rental services, often overshadowed by major chains. Through a user-friendly area search feature, customers will easily discover quality local services, boosting their engagement. Operators will be able to modify information and update photos effortlessly using the dedicated management dashboard.

Optional Free Listing Registration

Operators interested in boosting their visibility can take advantage of the risk-free opportunity by signing up through the completely free application form available until June 2026. Don’t miss this chance to enhance your business’s online presence.

Future Developments

As we move toward the official launch in spring 2026, the company is focused on fostering partnerships with rental car businesses across the nation. Leveraging the knowledge and expertise gained from their in-house systems, 'Noriren' aspires to furnish operators with reliable customer acquisition solutions while ensuring users have a seamless travel experience.

Imagined Website Interface for Noriren