Udon Brand Acquisition
2025-04-18 07:01:24

Horie Takesuchi's Komugino Acquires Historic Udon Brand Uchidaya for National Expansion

Komugino's Bold Move in the Udon Market



In a significant step towards redefining the udon industry, Komugino Co., Ltd., led by Horie Takesuchi, has announced its acquisition of the historic udon chain Uchidaya. Scheduled to officially take effect on March 31, 2025, this deal represents a strategic partnership aimed at bringing the rich flavors of Fukuoka's iconic udon to a national audience.

The Heritage of Uchidaya


Founded in 1977 in the Higashi ward of Fukuoka City, Uchidaya has been a mainstay in the local dining scene, cherished for its hearty udon dishes that feature meticulously crafted noodles and aromatic broth. The chain has expanded its reach significantly, boasting 42 locations across Kyushu and establishing a reputation built on quality and community engagement.

Uchidaya’s distinctive offerings include soft and chewy udon made from carefully selected wheat flour, along with a specialty dashi created from natural ingredients such as kombu and katsuobushi. The chain emphasizes a warm, family-friendly atmosphere, making it a popular choice among locals who have come to love its diverse menu that includes both traditional udon and comforting set meals.

Komugino's Vision and Growth


Komugino, headquartered in Chiyoda, Tokyo, has quickly made a name for itself since its founding just three years ago. Best known for its bakery brand


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Topics Consumer Products & Retail)

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