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TERREPOWER Unveils New Brand Slogan

In a significant move that highlights its ongoing transformation, TERREPOWER has announced the launch of its latest corporate slogan, "Reimagine What's Possible." This fresh tagline encapsulates the company's evolution from a remanufacturer to a global leader in sustainable manufacturing. The message not only reflects the entrepreneurial spirit within TERREPOWER but also seeks to inspire innovation and change in the industry.

Duncan Gillis, the CEO of TERREPOWER, expressed that the new slogan embodies a mindset focused on innovation and value creation for stakeholders, including customers, employees, and the communities they serve. The slogan signifies a commitment to questioning traditional boundaries and discovering new opportunities where others see challenges. For instance, in the quest for more sustainable solutions, the firm is exploring ways to extend the lifecycle of essential components and innovate in areas such as solar panel refurbishment and electric vehicle battery lifecycle solutions.

The introduction of the slogan aligns with a broader, multi-year initiative aimed at redefining TERREPOWER’s corporate identity, expanding its capabilities, and solidifying its reputation as the foremost manufacturer by volume in sustainable development. Since rebranding from BBB Industries in early 2025, TERREPOWER has broadened its focus beyond automotive remanufacturing to serve the industrial market, applying its principles of sustainable manufacturing to various sectors. This diversification has led to the integration of advanced solutions in electric vehicle battery lifecycle management, energy storage, and solar energy applications.

"'Reimagine What's Possible' is more than just a slogan—it's a reflection of our approach to thinking, innovating, and building value across all facets of our business," Gillis stated. He emphasized that with each innovation, the company continually challenges the status quo, looking to something greater. This ethos drives their various initiatives aimed at improving resource utilization, reducing waste, and ultimately delivering better products and solutions to their customers.

The slogan also signifies a promise of continuous improvement based on measurable outcomes and a commitment to rethinking traditional product life cycles. Founded in 1987, TERREPOWER carved a niche in the market by remanufacturing automotive parts to a 'like-new' standard, contributing significantly to resource conservation and waste reduction. Today, this expertise has evolved into a comprehensive sustainable manufacturing model, applying remanufacturing techniques, strategic re-engineering, and material recovery processes across numerous industries.

Key milestones in TERREPOWER's evolution include:

• - Transitioning from a regional remanufacturing firm to a global enterprise servicing clients in over 90 countries.
• - Expanding expertise beyond high-performance automotive parts to meet the demands of some of the most challenging industrial sectors like mining, construction, agriculture, oil and gas, energy storage systems, and solar energy.
• - Rebranding from “BBB Industries” to “TERREPOWER” in 2025 to better reflect its emphasis on innovation, sustainability, and the circular economy.
• - Establishing itself as a leader by integrating operational scale, technical expertise, and a deep commitment to environmental stewardship.

As this new slogan takes center stage, it promises to enhance the company's external brand while reinforcing internal philosophies through initiatives like the "Shared Purpose" program. By deliberately aligning its corporate culture and brand around a common goal, TERREPOWER aims to ensure that the innovation spirit driving the company resonates with the commitments made to customers, partners, and communities worldwide.

With this new chapter, "Reimagine What's Possible" serves as a rallying cry that connects TERREPOWER’s legacy, expertise, and future ambitions. It embodies the belief that products can last longer, resources can yield greater value, and industries can challenge norms for improved outcomes for customers and society at large.

About TERREPOWER

TERREPOWER, formerly known as BBB Industries, stands as the largest manufacturer by volume in the sustainable development sector. Established in 1987, the company has a robust track record of innovation, specializing in high-quality components for the automotive and industrial markets. With extensive operational capabilities across North America and Europe, including 19 environmentally friendly production sites, 14 distribution centers, and a portfolio of 28 brands marketed in over 90 countries, TERREPOWER is dedicated to enhancing supply chain resilience, minimizing waste, and advocating for a circular economy. For more information, visit www.terrepower.com.