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TERREPOWER Launches New Slogan: "Reimagine What's Possible"

On August 14, 2026, TERREPOWER, formerly BBB Industries, introduced its new corporate motto, "Reimagine What's Possible," reflecting the company's evolution from a pioneer in remanufacturing to a global leader in sustainable manufacturing. This milestone represents the culmination of ongoing brand development and emphasizes the entrepreneurial spirit and innovation that have driven TERREPOWER's growth.

The Philosophy Behind the Slogan

The new slogan encapsulates TERREPOWER's commitment to challenging conventional thinking and uncovering opportunities where others see limits. According to Duncan Gillis, CEO of TERREPOWER, the motto is more than just a phrase; it encapsulates their approach to innovation and creating value for customers, partners, employees, and the communities they serve.

Gillis stated, "Throughout our history, we have questioned conventional wisdom to discover opportunities. Whether it's extending the life of critical components or advancing the remanufacturing of solar components, our success relies on asking, 'What if there was a better way?"

A Comprehensive Transformation

TERREPOWER's rebranding journey aligns with a multi-year initiative aimed at reshaping corporate identity, enhancing capabilities, and solidifying its position as the largest sustainable manufacturer by production volume.

The transition began with the rebranding from BBB Industries in February 2025, designed to better reflect its commitment to innovation, sustainability, and the circular economy. TERREPOWER has expanded its portfolio beyond automotive roots into industrial end markets such as electric vehicle battery lifecycle solutions, energy storage, and solar solutions, all while maintaining the principles that have guided their business for decades.

The initiative also emphasizes internal culture alignment with the newly introduced "Shared Purpose" initiative, which aims to foster a unified mindset across the organization. By aligning corporate culture with brand identity, TERREPOWER seeks to ensure that the innovative spirit driving the company is reflected in the promises made to customers and partners worldwide.

Key Milestones in Transition

TERREPOWER has made significant strides in its evolution:

• - From regional remanufacturer of automotive parts to a global company serving more than 90 countries.
• - Extending expertise beyond automotive to industries like mining, construction, agriculture, oil and gas, energy storage systems, and solar energy.
• - The rebranding from BBB Industries to TERREPOWER in 2025 showcased the company's dedication to innovation, sustainability, and the circular economy.
• - Achieving a leading position through operational scale, technical expertise, and environmental accountability.

Looking Ahead

"Reimagine What's Possible" serves as an external brand promise for TERREPOWER while reinforcing the innovative mindset internally. As it enters the next phase of growth, the slogan represents a connecting thread between the company’s legacy, expertise, and future goals. It conveys the belief that products can have longer lifespans, resources can create higher value, and industries can rethink established assumptions to achieve better outcomes for customers and society.

Founded in 1987, TERREPOWER has established itself as the world's largest sustainable product manufacturer by production volume, with a strong presence in North America and Europe. The company operates 19 sustainable manufacturing facilities, 14 distribution centers, and 28 brands that sell products in over 90 countries, all while striving to enhance supply chain resilience and promote waste reduction through a robust circular economy framework. For more details, visit www.terrepower.com.