#Japan #Tokyo #CHEF de BEAUTÉ #TOUCH LIBRARY #Asano Spinning

Dive into Comfort with TOUCH LIBRARY

From July 7 to July 12, 2026, the CHEF de BEAUTÉ skincare brand, known for its commitment to creating a beautiful future for people and the planet, will collaborate with Asano Spinning to host a unique event titled 'TOUCH LIBRARY: Get Lost in Comfort for Six Days'. The venue, located in the trendy Minami Aoyama district at SUPER ZERO Lab, will transform into an experiential space where skincare and comfort intertwine.

A Blend of Expertise

For over 141 years, CHEF de BEAUTÉ, under the leadership of CEO Seiichiro Momotani, has focused on holistic beauty care. This collaboration with Asano Spinning, pioneering the world's first patented technique of twisting air into yarn, is a perfect embodiment of innovation and dedication to comfort. Asano’s towels, known for their extraordinary softness and water absorption, perfectly complement the skincare philosophy of 'listening to the skin', a motto that resonates deeply with both brands.

"Every small touch has the potential to influence our mood and well-being," states Momotani, emphasizing the importance of comfort in everyday items like towels and skincare products. The event aims to guide participants in rediscovering personal comfort through sensory experiences.

Personalized Experiences

Throughout TOUCH LIBRARY, guests will receive personalized consultations from both skincare and towel experts, tailored to their individual needs. These sessions include:

Skincare Diagnosis

CHEF de BEAUTÉ’s skincare specialists will help visualize your skin's condition and recommend optimal products and routines that fit seamlessly into your lifestyle. Participants will gain insights into effective skincare techniques ensuring long-lasting comfort and care.

Exclusive Towel Experience

Guests will have the chance to engage with Asano's towel masters, immersing themselves in the luxurious feel of the uniquely crafted towels that promise an unmatched sensory experience. Practical advice on choosing and caring for towels will also be provided, enhancing their everyday rituals.

Hand Cream Personalization

In addition to the skincare and towel consultations, the 'Hand Cream Customization Experience' will be available. Here, participants can select their desired textures, scents, and packaging for a uniquely personalized hand cream that caters to their specific preferences. The experience highlights how even the slightest texture can make a significant difference in personal care routines.

Event Details

When: July 7 (Tuesday) - July 12 (Sunday), 2026
Time: 10:00 AM - 6:00 PM
Location: SUPER ZERO Lab, 1F Akutagawa Aoyama Bldg, 5-7-21 Minami Aoyama, Minato-ku, Tokyo
Access: Approximately a 3-minute walk from Omotesando Station (B3 Exit of Tokyo Metro Ginza Line, Chiyoda Line, and Hanzomon Line).
Experience Duration: Approximately 60 minutes
Fee: 3,300 yen (tax included)
Reservation Method: Online reservation required (limited to first-come-first-served basis), starting July 1, 2026.

About Asano Spinning

Asano Spinning Co., Ltd. is the world’s first company to develop the 'SUPER ZERO®' spinning method, which incorporates air into the yarn, creating towels with exceptional absorbency, volume, and softness. The SUPER ZERO Lab serves as a creative space that embodies new innovations for the future.

About CHEF de BEAUTÉ

CHEF de BEAUTÉ offers a philosophy centered around sustainable beauty that encourages individuals to trust their senses and make choices that best suit their skin. Their 'hadakiki' skincare series includes various lotions, creams, fragrances, and experience kits aimed at enriching daily self-care routines.

Mark your calendars for this exceptional event, where the journey to personal comfort awaits!