#Japan #Tokyo #Kids Design Award #GP Inc. #Imitori Karuta

'Imitori Karuta' Wins Prestigious Kids Design Award

The highly regarded toy company, GP Inc., based in Shinjuku, Tokyo, is thrilled to announce that its innovative card game, 'Imitori Karuta,' has been awarded the prestigious 20th Kids Design Award, presented by the NPO Kids Design Council. This game is designed to make learning the meanings of words entertaining for players of all ages.

What is 'Imitori Karuta'?

'Imitori Karuta' is an engaging card game that draws inspiration from the well-known 'Reikaigakushu Kokugo Jiten' (Example Learning Japanese Dictionary) published by Shogakukan. In this game, players listen to the meanings of words, rather than the words themselves, and must quickly identify the corresponding word cards. This unique twist on traditional karuta challenges players to think about the meaning of familiar terms, creating an exciting gameplay experience.

The concept is simple yet profound: many may find that explaining the meaning of words they thought they knew can be surprisingly difficult. This game encourages both children and adults to explore the nuances of language while having fun together.

Award Information

• - Product Name: Imitori Karuta
• - Price: 1,600 JPY (tax included: 1,760 JPY)
• - Release Date: Currently available
• - JAN Code: 4543471004581
• - Player Capacity: 3-10 players
• - Recommended Age: 5 years and up
• - Playtime: 15 minutes or more

For more details, you can visit the official website of GP Inc..

The Essence of the Game

'Imitori Karuta' transforms the conventional method of learning from a dictionary into an interactive board game. By listening to the meanings written on the cards, players have the opportunity to challenge their understanding and discover fun facts about vocabulary. This game reveals that even adults may misinterpret certain words, making it a delightful experience for everyone involved. Through play, participants not only understand meanings but also revel in the joy of discovering language.

About the Kids Design Award

The Kids Design Award is a recognition system aimed at promoting products, services, spaces, activities, and research that contribute positively to the creative and emotional development of children, as well as their safety and well-being. This year marks the 20th anniversary of the award, showcasing 286 products selected for excellence.

To learn more about the Kids Design Award, visit the official website.

Upcoming Product Launch

In September 2026, GP Inc. plans to introduce an exciting new product that allows players to create their own karuta cards, titled 'Imitori Karuta Self-Made Cards.' This new set, featuring 50 self-made card options, will enable players to customize the game further.

• - Product Name: Imitori Karuta Self-Made Cards
• - Price: 600 JPY (tax included: 660 JPY)
• - Release Date: Scheduled for September 2026
• - JAN Code: 4543471004840
• - Player Capacity: 3-10 players
• - Recommended Age: 5 years and up
• - Playtime: 15 minutes or more

This new addition encourages players to explore and select words that pique their interest from the dictionary, inviting family and friends to create their unique version of 'Imitori Karuta.' Schools and after-school programs will also benefit from utilizing this collaborative approach to learning.

Contact Information

For media inquiries, please contact:
Hiroshi Yokekawa
Public Relations, GP Inc.
Website: GP Inc.
Phone: 03-6273-9245
Email: [email protected]