MAISON ICHI Unveils Delightful Bread Lineup with New Croissant Recipe

MAISON ICHI's Exciting New Bread Lineup

On July 27th, MAISON ICHI launched a refreshing new lineup of bread, enhancing their offerings with an enriching twist on classic favorites while introducing new products. At the heart of this renewal is the new recipe for their beloved "Croissant au Beurre," which brings even more deliciousness to the timeless favorite.

The Star of the Renewal: Croissant au Beurre

The upgraded "Croissant au Beurre" is crafted with a reevaluated dough composition, combining the rich flavors of Hokkaido wheat and luxurious French butter. This delightful creation showcases a flaky exterior with a sweet, chewy center. With its 100% Hokkaido-produced flour, "Kitano Kaori," the croissant delivers the perfect balance of texture and flavor.

The incorporation of the renowned "Pâte à Poubelle" butter, recognized by the French AOC (Appellation d'origine contrôlée), elevates this croissant even further. Made exclusively from milk sourced in Poitou-Charentes, this butter accentuates the natural sweetness and umami of the dough, ensuring a gourmet experience in every bite.

The new "Croissant au Beurre" is more than just a pastry; it embodies a luxurious experience that transcends regions, making it a staple for MAISON ICHI’s offerings.

- Product Name: Croissant au Beurre
- Price: 497 JPY (including tax)

Introducing Pan au Chocolat

Among the new additions is the delightful "Pan au Chocolat," a pastry that combines the deliciousness of croissant dough with rich chocolate. This treat is perfect for breakfast or an afternoon snack, capturing the hearts of all ages.

- Product Name: Pan au Chocolat
- Price: 540 JPY (including tax)

The pastry features a beautifully baked exterior, encasing a decadent chocolate filling that melts in your mouth. The crispy texture on the outside complements the moist, sumptuous interior, allowing you to savor the rich interplay of flavors with each bite.

A New Era of Flavor with Innovative Products

Expanding on the exciting new releases, MAISON ICHI introduces several products featuring distinctive ingredients like figs, chestnuts, and pistachios. The focus on quality ingredients allows for a diverse flavor palette catering to various tastes and occasions.

New Product Lineup

- Banana Pullman

- Price: 594 JPY (including tax)
- A delightful bread featuring rich dried banana and melting chocolate chips, this soft loaf has a flavor that combines warmth and sweetness.

- Fig and Cream Cheese

- Price: 410 JPY (including tax)
- Utilizing the unique texture of “yudane” dough, this bread is filled with sweet dried figs and creamy cheese offering a perfect balance of sweetness and acidity.

- Chestnut and Caramel Bread

- Price: 486 JPY (including tax)
- This bread mixes cherished chestnuts and caramel, showcasing a rich flavor profile sure to satisfy.

- Chocolate Scented Viennoiserie

- Price: 378 JPY (including tax)
- A chocolate-lover's dream, enhanced by the deep flavor of dark chocolate and chips.

- Rich Pistachio and Cranberry Bread

- Price: 454 JPY (including tax)
- A colorful combination of roasted pistachios and tart, juicy cranberries.

Upcoming Second Phase of Renewal

Looking ahead, MAISON ICHI plans to launch a second wave of products by the end of August, featuring unique bread developed through meticulous methods, including the incorporation of salt malt.

MAISON ICHI's Philosophy

At MAISON ICHI, bread is an accessible staple meant to evoke joy in daily life. The focus is not solely on introducing glamorous new products; it also emphasizes revisiting the ingredients and textures of long-standing favorites. The company designs bread for all kinds of occasions, whether it’s breakfast, a casual snack, or a treat to share with loved ones.

MAISON ICHI’s dedication to craftsmanship ensures that each product embodies the philosophy of care and quality, appealing to both returning customers and newcomers alike.

Handcrafted with Care by MAISON ICHI

The 20-year-old MAISON ICHI, fully committed to “handmade from the ground up,” values fine methods and high-quality ingredients. They strive to create bread that is not just a daily delight, but an enduring memory.

About Chef Takuru Hoshi

Chef Takuru Hoshi, who joined MAISON ICHI in 2022, brings with him a wealth of experience from various bakery settings. His dedication to quality and inventive approaches to bread making continues to shape MAISON ICHI's evolving identity.

Through this new bread lineup, MAISON ICHI hopes to create delightful experiences at the dining table, inviting everyone to explore and relish the joy of their innovative offerings.