Haier's Horizon Refrigerator: A Game-Changer in Freshness and Design for Vietnamese Homes

Haier's Horizon Refrigerator Launch in Vietnam

In an exciting development for home appliance lovers, Haier has recently unveiled its premium Horizon Collection refrigerator in Vietnam. This innovative product is tailored specifically for Vietnamese consumers who demand versatile and effective solutions for preserving food freshness in their homes. The launch, which took place on May 29th, marks Haier's strategic entrance into the Southeast Asian market and aims to set new benchmarks in kitchen technology and design.

Meeting Tropical Freshness Demands

Vietnam's tropical climate poses unique challenges for food preservation. The hot and humid weather necessitates not only refreshing beverages but also a variety of ultra-fresh ingredients. Recognizing this need, Haier has engineered the Horizon series with cutting-edge freshness preservation technology. The series introduces four tailored solutions aimed at various daily scenarios, demonstrating Haier’s commitment to addressing consumer needs with precision.

The refrigerator incorporates what Haier proudly claims as a global first: HCS humidity control and magnetic-controlled freshness technology. This system is game-changing, allowing fruits and vegetables to remain fresh for up to a week and maintaining the original flavor of fresh meat for ten days. The innovative magnetic component, which earned a Gold Medal at the Geneva International Invention Exhibition, has been VDE-certified to preserve over 95% of protein in meat, ensuring that health and taste are not compromised.

Industry-Leading Features

One of the standout features of the Horizon refrigerator is the industry-first door-mounted ice making system. This advanced feature is strategically designed to be completely separate from the food storage area, minimizing the risk of odor contamination and facilitating the production of clean ice at an impressive speed.

With a generous capacity of 716 liters, adjustable shelves, and deep door bins, the refrigerator is perfectly suited for family usage, accommodating a week’s worth of groceries, including upright 1.5-liter bottles. Certain models also flaunt advanced AI Vision technology, which simplifies food management by automatically identifying and recording the quantity and type of ingredients stored within.

In conjunction with the Horizon series launch, Haier presented its Space Fit series home appliance solutions, which also leverage innovative technology, like AI-powered full-space freshness preservation. This technology ensures that temperature variations are kept below 1°C, preserving the quality and nutrients of meat, even after extended freezing.

Strategic Expansion in Southeast Asia

Vietnam has emerged as a crucial market for high-end refrigerators, commanding over half of regional sales in Southeast Asia. Haier has seen a remarkable increase in refrigerator sales, doubling month-to-month and jumping over 60% year-on-year as of January 2026. This success has cemented Haier’s position as a market leader in the region.

At retail outlets, interactive demonstrations allow customers to experience Haier's advanced preservation technology in person. Within just five weeks, the Space Fit series matched competitors' eight-month in-store displays in sales, illustrating Haier’s strong market presence and consumer appeal in Vietnam.

Moreover, Haier Smart Home has successfully established its brand in Vietnam since 2025 and has partnered with leading appliance retailers like DMX. The brand's AQUA washers have already claimed the top market share in the country.

As of April 2026, Haier currently holds the number one position in overall brand share across Southeast Asia, with particular growth trajectories exceeding 40% in markets like Vietnam and Malaysia. Following the successful launch in Vietnam, the Horizon series is set to debut in Indonesia and Thailand, further solidifying Haier's leadership in the premium appliance sector.

Looking Toward the Future

The introduction of the Horizon series signifies a pivotal transition for Haier in Southeast Asia, moving from being a volume leader to establishing itself as a premium brand imbued with a focus on quality and user experience. The company remains committed to enhancing local innovations and upgrading its brand image to ensure it meets the evolving demands of consumers.

In conclusion, through strategic product advancements and a keen focus on usability, Haier’s Horizon refrigerator is poised to redefine expectations around freshness and functionality in home appliances. With ongoing innovations and a commitment to delivering superior quality and sustainable growth, Haier is ready to transform kitchen experiences across Southeast Asia.