Opt Launches 'Workplace Laurier' Initiative
Opt, a company based in Chiyoda, Tokyo, has recently kicked off an exciting new project called the 'Workplace Laurier' initiative, collaborating with Kao Corporation, known for its menstrual care brand, Laurier. The initiative aims to create a work environment where everyone can comfortably tackle challenges and develop their skills.
Background of 'Workplace Laurier'
Opt has always pushed to promote diversity, equity, and inclusion (DE&I) within its workforce. As part of this commitment, the company has implemented various measures to prioritize the diverse value perspectives and life stages of its employees. While the organization has created an environment supportive of women returning to work after maternity leave and during various life stages, employee feedback highlighted issues related to menstrual health, such as PMS and menstrual cramps.
According to a survey by the Ministry of Economy, Trade and Industry, the economic loss from menstrual-related issues is estimated to reach about 491.1 billion yen annually. Recognizing the significance of these issues, Opt decided to start the 'Workplace Laurier' project from July 2025 as part of its efforts to support the health of every employee and create a worry-free working atmosphere.
What is 'Workplace Laurier'?
The 'Workplace Laurier' initiative promotes the installation of menstrual supplies in workplace restrooms—similar to how toilet paper is provided—as part of employee benefits. It was launched in 2022 as Japan's first project of its kind by the Laurier brand, aiming to enhance workplace environments and ensure that employees can work comfortably, even when their menstrual cycle unexpectedly begins.
By April 2025, more than 400 companies from various sectors, including construction, logistics, finance, and healthcare, had joined this initiative. The goal is to foster a culture where employees can thrive, irrespective of gender or health conditions.
Future Prospects
Opt aims to continue pursuing initiatives that support inclusive working environments where everyone can thrive and grow. With its mission of 'creating new value to instigate industrial transformation and solve societal issues,' the company is committed to listening to employee feedback through regular surveys and improving workplace measures as needed.
As Opt collaborates with Kao in this endeavor, they also hope to inspire other businesses to reconsider their workplace policies relating to health and wellness. By doing so, they believe that not only can individual employee well-being be enhanced, but the overall productivity and satisfaction within organizations will improve as well.
Conclusion
The 'Workplace Laurier' initiative represents a crucial step towards recognizing and addressing women-specific health challenges within corporate environments. As Opt continues to advocate for a work culture that is supportive and inclusive, it sets an example of how businesses can play a role in addressing health-related societal challenges while prioritizing employee well-being.
For further information, visit the official website of Kao's project:
Workplace Laurier.