#USA #San Diego #Coolabi Group #Warrior Cats #Bonkers Toys

Bonkers Toys Unveils New Warrior Cats Toy Line

On January 13, 2026, Bonkers Toys announced the long-awaited retail launch of its new Warrior Cats toy line, inspired by the popular book series crafted by the Coolabi Group and published by Harper Collins. This launch brings a new dimension to the vibrant world of Warrior Cats, which has captured the hearts of countless fans across the U.S. and Canada.

The Warrior Cats series, which has sold over 80 million copies globally and has been translated into 38 languages, has established a dedicated fandom that has been eagerly awaiting merchandise to celebrate their favorite characters. The new toy line, now available at prominent retailers like Walmart, Target, and Amazon, features Mini Mystery Plush, Large Mystery Plush, and Collectible Figures, offering fans numerous ways to connect with the narrative.

Chiara Mattern, Brand Manager at Bonkers Toys, expressed excitement over the new lineup, stating, “For years, die-hard followers have devoured the enchanting world of the Warrior Cats, and Bonkers Toys is thrilled to finally give them the chance to collect their favorite characters and build out their own clans with our new line of plushies and figures.” The company has put considerable effort into ensuring each toy captures the essence of these beloved felines, and they look forward to seeing the fans' reactions.

A Closer Look at the Product Line

The Warrior Cats toy line centers on the theme “Build Your Clan,” encouraging collectors to create their own unique stories and adventures using the figures.

• - Mini Mystery Plush Series 1: These adorable 6-inch plush toys bring a surprise element to collecting, featuring characters like Firestar, Graystripe, Brambleclaw, and more. With a price point of $11.99, these plushies are perfect for snuggling up while reading the latest Warrior Cats installment or recreating favorite moments from the series.
• - Large Mystery Plush Series 1: For fans seeking something more substantial, the 11-inch plush versions of characters such as Firestar and Brightheart are available for $21.99. Their detailed expressions add personality and charm, making them a must-have for collectors.
• - Collectible Figures Series 1: Priced at $5.99, these 2.5-inch mystery figures highlight characters like Spottedleaf and Silverstream, each with unique poses that embody their distinct traits. Collectors can mix and match to build their clans and invent new narratives from the book.

As an exciting follow-up, Bonkers Toys has plans for Series 2, set to launch in Fall 2026, featuring characters from the revered ShadowClan along with brand-new figures and charms to enhance the toy line.

The Impact of Warrior Cats

Warrior Cats has remained a cornerstone in children’s literature for over two decades, evolving into a multimedia phenomenon that includes a successful Roblox game that has been played over 697 million times. The brand boasts a loyal online community with 2 million annual users on its official website and billions of views across platforms like YouTube and TikTok.

Allison Watkins, Director of Consumer Products and TV for Coolabi, reflected on the franchise's remarkable journey, remarking, “Warrior Cats has captivated audiences for two decades, achieving remarkable success across various platforms... Bonkers Toys has captured the heart of the Warrior Cats world.”

About Bonkers Toys

Bonkers Toys is gaining recognition in the toy industry as a pioneer in creator-based toys, establishing its mark with licenses like Ryan's World and innovative products like the Giant Mystery Egg. With various partnerships with leading figures in children's content, Bonkers Toys has become a significant name within the toy sector, known for its award-winning designs and engaging products.

The launch of the Warrior Cats toy line marks yet another exciting chapter in Bonkers Toys’ growth trajectory and showcases the enduring popularity of the beloved book series. Fans are eagerly anticipating how this new line will expand the vibrant universe of Warrior Cats for years to come.