#Japan #Tokyo #Rakuten Group #InsightX #FFG Venture

Introduction

In a significant development in the tech landscape, InsightX, an AI platform focused on Customer Experience (CX) transformation, has successfully closed its Series A fundraising round. The company, known for its unique 'Shelf-Type Recommendation®' technology, has secured an additional 200 million yen from Rakuten Capital and FFG Venture Business Partners. This brings the total funding for Series A to 800 million yen, marking a major milestone in their quest to innovate the BtoC shopping experience.

About InsightX

Founded in 2021 and headquartered in Tokyo, InsightX offers a pioneering CX transformation AI platform built around personalization. As the market grapples with the overwhelming amount of information available to consumers today, InsightX aims to equip businesses with tools to provide tailored shopping experiences. The platform allows BtoC companies to offer each customer a unique shopping environment, democratizing personalization that was once exclusive to big tech firms like Amazon and Google.

Over ten companies, including notable retailers in fashion and lifestyle, have already implemented InsightX's solutions, demonstrating its efficacy in enhancing customer satisfaction and business results.

Breakdown of Series A Funding

Series A Initial Close (December 2025)

• - Amount Raised: 600 million yen
• - Investors: DNX Ventures

Series A Second Close (February 2026)

• - Amount Raised: 200 million yen
• - Investors: Rakuten Capital and FFG Venture Business Partners

Through these efforts, InsightX has completed its Series A funding, setting the stage for future growth and development.

Strategic Partnerships and Future Prospects

Collaboration with Rakuten Capital and FFG Venture Business Partners

By welcoming Rakuten Capital and FFG Venture Business Partners into its investor lineup, InsightX is poised to benefit from robust industry expertise and resources. Rakuten, with its extensive ecosystem, including e-commerce and fintech services, presents a strategic ally. This partnership enables InsightX to leverage Rakuten’s vast member base of over 100 million and manpower specialized in e-commerce operations.

Potential collaboration avenues may include:

• - Enhancing personalization technologies for e-commerce businesses.
• - Optimizing Shelf-Type Recommendation® using large transaction data.
• - Creating new customer experiences within e-commerce platforms leveraging Rakuten's ecosystem.

Leveraging FFG’s Regional Expertise

FFG Venture Business Partners, backed by the Fukuoka Financial Group, offers significant potential for regional growth. With a strong presence in Kyushu and Western Japan, FFG can facilitate the entry of InsightX’s technologies into local markets, enhancing digital transformation among BtoC enterprises in the area.

Use of Funds

The newly acquired funds will be pivotal in driving further growth through:
1. Strengthening Product Development: Continuous enhancements to the CX transformation platform in response to evolving technologies and market needs, particularly in fashion and retail.
2. Organizational Expansion: Amplifying operations through recruitment across various sectors including engineering, sales, and customer success, aiming to foster a strong professional team in AI technology.

Perspectives from Investors and Executives

Comments by Rakuten Capital and FFG Officials

Both Rakuten's and FFG's investment teams expressed their enthusiasm about InsightX's innovative approach to solving contemporary consumer challenges. They noted the importance of democratized personalized experiences in transforming B2C interactions. The cooperation reflects a mutual commitment to redefine online shopping through AI.

InsightX CEOs Commentary

Hiroki Nakazawa and Yuki Satake, the co-CEOs of InsightX, conveyed their excitement in having recognized investors on board, emphasizing their commitment to maintaining neutrality while enhancing partnerships to benefit all clients equally. They reiterated the vision of making personalized experiences accessible to everyone, inspired by the challenges faced by consumers today facing information overload.

Conclusion

As InsightX embarks on this fruitful journey fueled by substantial investments and strategic partnerships, it stands on the cusp of leading the transformation in AI-driven BtoC sectors. The focus will remain on delivering exceptional personalized experiences to users, ensuring that every BtoC company can create valuable engagements in the digital landscape, regardless of their size.

Interested in joining InsightX on this journey? Opportunities remain for talented individuals looking to make a significant impact in the tech industry. Visit InsightX Careers for current openings.