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Validity's New AI Email Platform, Engage

Validity Inc., recognized as a leading innovator in AI-driven marketing solutions, has officially launched "Engage," a cutting-edge platform set to redefine how marketers execute email campaigns. Announced during the prestigious Litmus Live 2026 conference, Engage aims to streamline and enhance the marketing workflow by integrating sophisticated artificial intelligence capabilities to help marketers deliver engaging campaigns with heightened confidence and speed.

Advanced Capabilities of Engage

Engage is engineered specifically for enterprise marketing teams, offering them the capability to address potential issues proactively, thereby enhancing campaign performance. Comprising four specialized agents, the platform is designed to operate seamlessly across the entire campaign process:

• - Ignite Agent: This foundational component flags and automatically resolves rendering, coding, and compliance risks before the emails are dispatched.
• - Guardian Agent: It keeps an eye on subscriber experience and deliverability, allowing marketers to detect issues early and prevent them from affecting campaign outcomes.
• - Expression Agent: Automatically generates brand-consistent copy variations for subject lines, body text, and calls-to-action (CTAs), ensuring that emails inherently align with the brand’s standards.
• - Insight Agent: Assessing how senders perform in comparison to competitors, it uncovers missed revenue opportunities and provides actionable insights.

Unlike traditional point solutions that rely on limited internal data, Engage benefits from Validity's extensive data network which processes over 2.5 billion data points daily, representing a substantial share of global commercial email traffic. This expansive dataset enables the AI to anticipate outcomes and empowers marketers to make better-informed decisions that eliminate reactive or manual processes.

Mark Briggs on the New Platform

Mark Briggs, the Founder and CEO of Validity, expressed his enthusiasm about Engage, stating, "We have spent years building the largest and most trusted data network in marketing. Engage is how we put that intelligence to work to help marketers see what's coming, act fast, and deliver better campaigns with far less friction." He emphasized that the platform is capable of surfacing revenue opportunities while automatically rectifying issues across every email sent by a company.

Real-World Application

Engage enables teams to:

• - Identify and mitigate risks before campaigns are sent,
• - Transition swiftly from insights to actionable steps without added complexities,
• - Consistently execute stronger campaigns at scale.

Matt Gore, Validity’s Chief Technology Officer, added, "Agentic AI is only as accurate as the data and tools behind it, and we’ve built an AI engine powered by the richest, most reliable dataset in email. With Engage, we transform our data into practical, always-on assistance across the entire campaign lifecycle."

Litmus Live 2026 and Expanded Features

The launch of Engage marked a significant highlight at Validity's Q1 product release, coinciding with Litmus Live 2026, where thousands of email marketers gathered to discuss future trends and strategies. The event featured expert-led sessions and insights from industry leaders, solidifying Validity’s role as a pivotal player in the marketing tech sphere.

Alongside Engage, Validity also introduced upgraded deliverability features within the Litmus platform, offering marketers enhanced visibility into their campaign performances. Users can now access aggregated data on inbox placements, spam categorization, and engagement metrics, facilitating a more comprehensive understanding of their email strategies.

Conclusion

With the introduction of an unlimited pricing model, Validity aims to help marketers follow best practices more easily and scale innovation without the constraints of seat caps or usage restrictions. Engage and the improved features of Litmus promise to deliver an unparalleled end-to-end solution for email marketers, reinforcing Validity’s commitment to leading the charge in the dynamic landscape of digital marketing.

For more details, visit Validity's official website and stay connected through their LinkedIn profile.