#USA #New York #Infant Formula #Nara Organics #organic formula

Nara Organics Nationwide Launch at Target

Nara Organics, the pioneer in organic infant nutrition, has unveiled its award-winning organic whole milk infant formula across more than 1,800 Target stores and online at Target.com. This marks the brand's first retail venture since it was established in 2019 by Esther Hallam, whose determination to provide safe and nutritious feeding options for her daughter led to the creation of this exclusive formula.

A Revolutionary Step in Infant Nutrition

Launched initially in July 2025, Nara Organics stands out as the first and only formula in the U.S. that is both FDA-registered and USDA-certified organic, made entirely without skim milk. It is designed to meet the stringent food safety standards of both the U.S. and the European Union, ensuring parents have access to a high-quality product that supports their babies' health.

Quality You Can Trust

Nara’s journey towards this launch has been meticulous. Over the past seven years, a dedicated team of professionals, including scientists and pediatricians, developed a patent-pending formula using only whole milk, eliminating problematic ingredients such as skim milk, palm oil, soy, and corn syrup. This unique formulation provides the highest milk fat content among U.S. formulas—a significant advantage in infant nutrition.

The rigorous production process of Nara takes place in a state-of-the-art facility in Germany, upholding the highest manufacturing standards and demonstrating a commitment to both safety and nutrition in every batch delivered to customers. Each formula is extensively tested for purity and safety, achieving recognition with the Clean Label Purity and Pesticide-free awards.

Extensive Research and Clinical Support

Nara Organics has gone beyond traditional quality checks by completing a nationwide double-blinded clinical trial—the first of its kind for any U.S. organic whole milk infant formula. This research ensured the product was not only safe but also effective in meeting the nutritional needs of infants. Additionally, Nara’s formula features DHA and ARA—key fatty acids necessary for brain and eye development—as well as organic prebiotics that enhance gut health and strengthen immunity.

Esther Hallam, the CEO and Founder of Nara Organics, shared her insights, stating, "Searching for a safe, high-quality formula for my own baby was challenging, and that experience shaped every decision we've made at Nara. Our mission is to ensure every baby receives the best start possible. Launching Nara at Target gives families the opportunity to access the first clinically studied USDA Organic whole milk formula available in American stores."

Nara’s Community and Support for Parents

Beyond just providing exceptional nutrition, Nara aims to support and assist parents through their feeding journey. The Nara Baby app, which has gained over one million users, helps track feeding, sleep, and diaper changes, while also facilitating community connections for sharing experiences and advice among parents.

As Nara Organics continues to make its mark, the brand remains committed to innovation in infant nutrition. It is now available for purchase in Target stores nationwide, starting at $44.99. For more information, visit nara.com and follow the brand on Instagram at @narababy. This launch signifies a new era in safe and nourishing options for parents raising their young ones.

About Nara Organics

Founded in 2019, Nara Organics is determined to redefine infant nutrition, ensuring families have access to high-quality products through comprehensive support systems. The brand understands parenting can be overwhelming and is dedicated to providing solutions that make the early stages of parenthood easier and more rewarding.