#Japan #Hong Kong #Tokyo #Genki Sushi #Sen-Ryo

Genki Sushi and Sen-Ryo Celebrate 100 Restaurants in Hong Kong

In a remarkable achievement, Genki Global Dining Concepts, a restaurant chain management company based in Tokyo, has announced that its two brands, Genki Sushi and Sen-Ryo, have now surpassed 100 locations in Hong Kong. This milestone is a testament to the company’s dedication to catering to local culinary culture and consumer needs since it first entered the market in 1995. The successful expansion of multiple brands has solidified its position within Hong Kong's vibrant food industry. This marks a crucial turning point in the company's expansion across Asia.

The philosophy of Genki Global Dining Concepts is to provide joyful and hearty dining experiences that energize people worldwide. The company is committed to promoting Japanese sushi culture globally while ensuring customer satisfaction and delight in local markets.

The 100th Location: Genki Sushi MegaBox

The 100th store, the Genki Sushi MegaBox, officially opened its doors on January 20, 2026, located in the Kowloon Bay area of Hong Kong. Situated within the commercial complex MegaBox, this restaurant aims to attract a diverse range of customers, including office workers and families. Leveraging its rich operational expertise and commitment to quality, Genki Sushi MegaBox is designed to be a community-oriented establishment.

Background: A Journey of 30 Years in Hong Kong

Founded in Utsunomiya, Tochigi Prefecture, in 1968, Genki Sushi pioneered the conveyor-belt sushi restaurant model and made its Hong Kong debut in 1995. The first store opened in the Far East Finance Center in Admiralty, leveraging a franchise model. Over the years, the company has worked closely with local partners to adapt its operations to align with Hong Kong’s culinary culture and consumption trends.

In 2005, the premium brand Sen-Ryo made its first appearance at the IFC Mall in Hong Kong. With a focus on freshness and quality, Sen-Ryo gained popularity alongside Genki Sushi, expanding its presence throughout the region through franchise operations.

As a result of its persistent efforts, the number of stores in Hong Kong is expected to exceed 90 by 2024. On January 20, 2026, on the eve of the 30th anniversary of the first store's inauguration, the company achieved the significant milestone of opening its 100th operational location under the Genki and Sen-Ryo brands. This development symbolizes a pivotal moment for both the company and its local partners in Hong Kong.

As of January 2026, the store count includes 82 Genki Sushi locations and 18 Sen-Ryo locations.

Future Prospects

Genki Global Dining Concepts views Hong Kong as a cornerstone of its long-term business operations. The company is focused on stable franchise operations and aims to enhance the value of each brand while promoting sustainable business growth in the coming years.

Store Information

• - Store Name: Genki Sushi MegaBox
• - Address: Unit 7, G/F, MegaBox, 38 Wang Chiu Road, Kowloon Bay, HK
• - Phone Number: +852-2361-6388
• - Operating Hours: 11:30 AM – 10:00 PM
• - Closed: No days off
• - Seating Capacity: 109 seats (17 tables, 23 counter seats)
• - Payment Methods: Cash, various credit cards, and electronic money
• - Website: Genki Sushi

Company Overview

• - Company Name: Genki Global Dining Concepts (Tokyo Stock Exchange Standard Code: 9828)
• - Location: 19th Floor, Ueno Frontier Tower, 24-6 Ueno 3-chome, Taito-ku, Tokyo
• - Founding Date: December 12, 1968
• - Establishment Date: July 26, 1979
• - Representative: Masako Fujio, CEO
• - Business Activities: Restaurant chain management
• - Company Website: Genki GDC
• - Corporate Philosophy: Our mission is to provide delightful culinary moments with heartfelt dishes that energize the world.