#Japan #Tokyo #Suntory #Kazunari Ninomiya #Kodawari Sakaba

Introduction

On February 4, 2026, a special event was held at Jiji Press Hall to celebrate the unveiling of the new TV commercial "Anou Taisho no Sakaba" (The Chef's Tavern) featuring the beloved Japanese actor Kazunari Ninomiya, known for his role in the popular group Arashi. The occasion also marked the renewal of Suntory's products, the Kodawari Sakaba Lemon Sour and Kodawari Sakaba Tako Highball. Starting from February 6, the new commercials will be aired nationwide.

The Event

Amidst much anticipation, Ninomiya made his entrance wearing a traditional chef's outfit, complete with a headband and apron, reminiscent of his character in the commercial. The atmosphere in the hall was lively, filled with warm applause as he stepped through the noren (a traditional fabric divider) to express his excitement about the event and the new products.

In his comments, Ninomiya shared, "I was genuinely surprised to take on the role of the chef, especially since I have been familiar with these products for a long time; I felt a little nervous being in that position!" His sincerity added a personal touch to the event and endeared him to the audience.

The Mix and Toast Ceremony

Part of the launch was the “Mix Completion Ceremony,” where Ninomiya mixed the ingredients in a tumbler to create the perfect drink. As he stirred, he shared tips on making the perfect Kodawari Sakaba beverages with the audience. “It’s important to fill the tumbler generously with ice and ensure it’s chilled,” he advised. He emphasized the necessity of stirring the mixture gently to maintain carbonation.

Following the mixing demonstration, Ninomiya successfully completed the drink and entertained the attendees with his subtle humor, reflecting on how the promotional techniques learned during filming were used in a light-hearted manner.

Double Cheers with Classic Drinks

The highlight of the event was the “Double Cheers” ceremony. Ninomiya, holding both the Kodawari Sakaba Lemon Sour and Tako Highball, raised his tumblers high and exclaimed, "To the exquisite taste of Sakaba!" After tasting the beverages, he expressed that both drinks achieved the perfect balance of flavors, which he believed would enhance those special moments shared with friends.

Talk Session on Happiness

To align with the Kodawari Sakaba brand's philosophy of quality and enjoyable drinking experiences, Ninomiya engaged in a talk session reflecting on moments that brought him happiness, especially at the start of 2026. He humorously recounted a time when, on his way home from New Year greetings, he found himself unexpectedly photographed by a crowd near the Imperial Palace, realizing later that it was due to a royal convoy passing by. Such anecdotes added a touch of amusement to the audience, connecting them with the actor’s personal life.

In response to a question about what he wants to make special this year, he mentioned the upcoming Arashi concert, emphasizing his desire to ensure the joy of his long-time fans. “In my routine, it’s essential to shake things up a bit to keep things fresh,” he noted, indicating a balance between stability and spontaneity as key to his happiness.

Ninomiya's Commitment to Quality

As the talk continued, Ninomiya shared his personal principles regarding “commitment” in various aspects of life. He highlighted, “I believe it is important to approach work with excitement. If I’m not enjoying what I do, I can’t convey that joy to others.”

He further elaborated on values in daily life, stressing the importance of positivity and open discussions. "Dismissing ideas before considering them can limit our experiences; it’s vital to engage and explore collaboratively." Ending with a note about enjoying drinks, he remarked, "Drinking should be enjoyable; I want Kodawari Sakaba to be part of your treasured moments."

Conclusion

In closing, Ninomiya encouraged attendees to experience the newly revamped Kodawari Sakaba products, underscoring their evolution in taste and quality. “I hope as many people as possible can enjoy the richness and delight that these drinks bring to casual gatherings,” he said with enthusiasm, bringing the event to a celebratory end.

Event Summary

• - Date: February 4, 2026
• - Time: 11:30 AM to 12:00 PM (press registration starts at 11:00 AM)
• - Guest: Kazunari Ninomiya
• - Activities: New CM unveiling, mixing ceremony, double cheers, talk session, photo session

About Kazunari Ninomiya

Kazunari Ninomiya, born on June 17, 1983, in Tokyo, is a prominent figure in the Japanese entertainment industry, having debuted as a member of Arashi in 1999. With extensive experience in films, dramas, and commercials, he remains a beloved actor and entertainer. Recently, he established his own agency, "Office Ninomiya, " continuing to expand his creative horizons.

Product Information

The Kodawari Sakaba brand was launched in 2018, aiming to enhance the drinking experience for its customers. With the recent updates to the Lemon Sour and Tako Highball, Suntory aims to attract even more fans. The new drinks utilize a blend of three types of shochu for a unique taste that will enliven every sip, boasting an aura reminiscent of a traditional izakaya (Japanese pub).

To discover more about the Kodawari Sakaba range, visit Suntory's website.