#Oral Care #Thailand #Bangkok #CHARION #INGENS GLOBUS

CHARION's Collaborative Expansion into Thailand with INGENS GLOBUS

On February 17, 2026, CHARION, a pioneering company in advanced oral care products, formalized a capital partnership with INGENS GLOBUS Co., Ltd., a subsidiary of Charoen Pokphand Group (CP Group). The signing ceremony marked the establishment of their joint venture, known as CHARION Global. This collaboration aims to strengthen their presence in the Thai market while combining their resources for mutual benefits.

New Company Overview

The newly established CHARION Global operates as a joint venture, with CHARION holding a 49% share and INGENS GLOBUS commanding the remaining 51%. The headquarters is situated in C.P. Tower, located at 313 Silom Road, Bangrak District, Bangkok, Thailand. This strategic location serves as a hub for overseeing business operations and service offerings in the region.

In terms of future plans, CHARION intends to build a solid operational foundation in Thailand, allowing for potential business expansion as they evaluate the market's progress.

Strategic Goals of the Partnership

The partnership aims to harness the managerial resources, business know-how, and local networks of both firms, enabling the innovative creation of new ventures that cater to existing market demands. By blending their strengths, CHARION and INGENS GLOBUS aspire to secure a competitive edge and ensure sustainable, long-term growth in the oral care industry.

Although CHARION has focused primarily on Japan’s oral care market, INGENS GLOBUS has made strides in digital business development leveraging CP Group’s robust network within Thailand. By merging CHARION's expertise in oral health products and INGENS GLOBUS's understanding of the Thai market, they are poised to launch new oral care initiatives tailored for local consumers.

Purpose of the Joint Venture

The main objectives of this joint venture include:

• - Collaborative development and deployment of new businesses within the Asian market
• - Creation of added value using both companies' technology, know-how, and networks
• - Strengthening competitiveness for medium to long-term business growth

Details of the Signing Ceremony

The official signing of the capital partnership and establishment of the joint venture occurred on February 17, 2026. This event symbolized not just a formal agreement but a significant leap towards innovative business solutions in the oral care sector.

Future Perspectives

Moving forward, the joint venture will focus on robustly establishing the oral care business in Thailand. CHARION is committed to adapting services based on market dynamics and operational progress while striving to deliver locally-rooted solutions. The ultimate goal is to reinvent the oral care experience for Thai consumers and to pursue enhanced corporate value and sustainable business growth.

Company Overview

• - Company Name: CHARION Co., Ltd.
• - Representative: President Teppei Kakuta
• - Headquarters: BPR Place Kamiyacho, 4th Floor, 1-11-9 Azabudai, Minato-ku, Tokyo 106-0041, Japan
• - Business Focus: Development and sales of oral care products (Bihakuko series), media business, whitening network
• - Website: CHARION Official Site

In conclusion, the partnership between CHARION and INGENS GLOBUS heralds a promising future for oral care in Thailand, blending innovative solutions with valuable local insights and establishing a path for growth.