#Japan #Chichibu #Chichibu Korokoro #Fukyo Foods

The Comeback of Chichibu Korokoro

Chichibu Korokoro, the local gourmet dish from the scenic Chichibu region of Japan, is set to make a remarkable return after more than 10 years. This initiative is spearheaded by the Chichibu City Chamber of Commerce and the Miyano-Kawa Shopping Street Promotion Association, alongside support from New Horizon Collective LLC, responsible for product planning and promotion. The collaboration extends to Kokuun Group Headquarters, a prominent Tokyo-based company, which is teaming up with various partners to bring this cherished local delicacy back to life.

What is Chichibu Korokoro?

Chichibu Korokoro previously emerged in 2014 based on a simple yet delightful concept: small, round croquettes made from ingredients native to the Chichibu area. These croquettes encapsulate local flavors and pride, utilizing at least one local ingredient. The dish showcases an array of unique products, including homemade tofu, pickled shakurana (a local vegetable), and Chichibu's Taibaku potatoes. Each variant of the Chichibu Korokoro highlights the rich agricultural offerings and food culture of the region, turning it into a symbol of local cuisine.

The Revitalization Effort

Despite its initial excitement, Chichibu Korokoro struggled to gain sustained traction in the local food scene, resulting in its gradual disappearance from menus. In 2026, a rejuvenated project emerged, led by those familiar with the original concept. This new initiative seeks to reinvent Chichibu Korokoro, ensuring it adapts to modern dining processes and becomes accessible to a wider range of establishments.

The revamped croquettes incorporate a beloved local ingredient: sautéed pickled shakurana. This traditional vegetable, which derives its name from its scoop-like shape, adds a crunchy texture and distinctive flavor to the croquettes. The result is a dish that not only retains the essence of its predecessor but also offers a delicious taste experience unique to Chichibu.

Debuting at the Miyamori Market

The authentic Chichibu Korokoro will be officially relaunched at the Chichibu Station front Miyamori Market on September 26, 2026. Attendees can sample and purchase the newly crafted dish, providing a wonderful opportunity to relive the flavors of the past while celebrating its evolution. The new format encourages food establishments to offer Chichibu Korokoro on menus, thus enhancing local culinary opportunities.

Product Overview

• - Product Name: Chichibu Korokoro
• - Form: Bite-sized croquettes
• - Features: Incorporates sautéed pickled shakurana into the croquette mixture for added texture and taste
• - Manufacturer: Fukyo Foods
• - Sales Target: Foodservice industry

About Fukyo Foods

Fukyo Foods, founded in November 1958, has been a staple in the culinary field, particularly focusing on manufacturing ingredients for Chinese cuisine. Based in Noda City, Chiba Prefecture, the company has gained a reputation for high-quality products and has developed a strong connection with professional chefs across Japan. Their journey began with the commercialization of spring roll wrappers, marking a significant milestone in the food industry.

Fukyo Foods remains committed to supporting culinary professionals in creating delicious dishes and contributing to the growth of the local food community.

For inquiries regarding Chichibu Korokoro, please contact:

• - Company: Fukyo Foods (part of the Yoshimura Food Holdings Group)
• - Representative: Yuuki Fukuura
• - Phone: 090-5344-7728
• - Email: [email protected]

In collaboration with Kokuun Group, they aim to accelerate initiatives that enhance local food enterprises and amplify corporate value. With a mission to foster an environment where deliciousness is celebrated, Yoshimura Food Holdings is dedicated to broadening the reach of regional flavors and elevating the culinary experiences of communities across Japan!