#Japan #CCCMK Holdings #V Points #Morioka #Kawatoku

The Launch of V Points at Kawatoku Department Store

The iconic Kawatoku Department Store, known as "Parc Avenue Kawatoku" in Morioka, Japan, is celebrating its 160th anniversary this year, marking a long-standing tradition of quality service and community contribution. The store, which was established in 1866, continues to thrive in an ever-changing retail landscape, recently announcing the commencement of a new reward system: V Points.

A Rich History of Service

Kawatoku's motto, "Serving is my Duty", reflects its commitment to offering innovative experiences and high-quality services tailored to customer needs. Throughout its long journey, Kawatoku has focused on creating an environment where customers feel valued and satisfied, aiming to be recognized as the best store for shoppers in the local community.

V Points Implementation

Starting from March 25, 2026, Kawatoku will introduce the V Points service in approximately 100 stores located within its premises. Customers will have the opportunity to earn points through transactions when they present eligible cards such as the mobile V card or the V Point card, accumulating points equivalent to 1 point for every 200 yen spent (including tax).

This initiative is a collaborative effort between Kawatoku, CCCMK Holdings, and Sumitomo Mitsui Card Company. The collaboration aims to enhance shopping convenience and foster a deeper connection with the local shopping experience by providing added value during everyday purchases.

Earning and Using V Points

Customers can expect to receive V Points for purchases made at various stores within the Kawatoku department, including the famous "Budouya". A significant advantage of the V Points system is its flexibility; points can not only be redeemed at Kawatoku (1 point = 1 yen) but are also applicable at around 160,000 partner stores nationwide and approximately 100 million Visa-accepting locations globally.

Breakdown of the Service:

• - Launch Date: March 25, 2026
• - Eligible Stores: Approximately 100 tenants in "Parc Avenue Kawatoku" and "Budouya"
• - Earning Rate: 1 point for every 200 yen spent by presenting mobile V Cards or V Point Cards
• - Redemption Rate: 1 point equals 1 yen

The Future of Shopping at Kawatoku

The introduction of V Points is more than just a marketing strategy; it is an invitation for customers to engage more deeply with the community while enjoying shopping. The three companies involved are committed to fostering a customer-centric shopping approach that broadens the scope of value provided to everyday transactions, thereby enriching the overall consumer experience.

For detailed information about V Points, one can visit the V Points Official Site. This partnership, rooted in history and innovation, promises a bright future for Kawatoku as it adapts to the modern needs of its customers while respecting its rich heritage. As the department store continues to evolve, it remains a cornerstone of the community, dedicated to enriching both the shopping experience and local economic vitality.