Exciting Collaboration: Asken and Big Echo Promote Healthy Lifestyle Through Karaoke

In an innovative initiative aimed at promoting health and wellness, Daiichi Kosho Co., Ltd. has announced its partnership with Asken Inc. to launch the "Asken x Big Echo Collaboration Campaign." This exciting campaign kicks off on June 11, 2025, and is designed not just to encourage healthy eating but also to make that journey enjoyable.

Asken is an AI-driven meal management app that revolutionizes how people track their nutritional intake. With over 12 million cumulative users as of April 2025, the application scans food images and barcodes to automatically calculate calorie counts and nutrient values. As summer approaches, many individuals concentrate on their diets, and Asken offers a unique take by advocating for a balanced approach, promoting what they termed “eating diets” over restrictive eating.

Daiichi Kosho Co., Ltd. is committed to advancing health through karaoke, believing that singing can be both a fun and effective way to burn calories. This partnership with Asken aligns perfectly with their objective of integrating health into leisure activities. As part of this collaboration, Big Echo will present discount coupons to participants of the campaign, blending fun with fitness throughout the summer.

One standout feature of this campaign is the “Rainy Day Karaoke Challenge,” which is extremely relevant during the rainy season when outdoor activities may be limited. Participants can enjoy singing in Big Echo’s karaoke rooms while tracking their calories burned through a designated workout menu within the Asken app. Those who engage in this unique challenge will receive exciting discounts suitable for future karaoke outings.

Key Campaign Details

- Campaign Duration: June 11, 2025 – July 18, 2025
- Participating Venues: All Big Echo locations

Campaign Features

1. Users can earn a 10% OFF coupon on their total bill through the challenge tab in the Asken app.
2. Participants who record “singing karaoke” from the Asken workout menu will be rewarded with a 20% OFF coupon, which can only be redeemed once by August 31, 2025.

The 10% discount coupon can be utilized multiple times throughout the campaign period, enriching the karaoke experience for users who engage with the app. However, it’s worth noting that both discounts cannot be used simultaneously.

As Daiichi Kosho continues its mission to enhance well-being through karaoke, they plan to maintain and expand their focus on promoting health in enjoyable ways. By collaborating with Asken, they are paving the way for innovative approaches to health management, positively impacting their extensive user base.

For more information about the collaboration campaign, please visit the following links: