#USA #New York #Thanksgiving #Farmlink Project #Wild Turkey

Wild Turkey Launches Thanksgiving Traditions

Wild Turkey, the esteemed distillery known for its bold Kentucky bourbon, is commemorating the spirit of the holiday season with the launch of a new annual initiative called Thanksgiving Traditions. This program is not only a celebration of the rich customs that make Thanksgiving special but also an impactful effort to address food insecurity across the nation.

A Generous Donation

In a remarkable pledge, Wild Turkey has announced a donation of $101,000 to The Farmlink Project. The organization, dedicated to redirecting surplus food to communities grappling with food scarcity, stands to benefit significantly from this contribution. With this funding, Wild Turkey aims to help provide approximately 1.2 million meals to those in need during the Thanksgiving season, ensuring that everyone has a place at the table amid the festivities.

Celebrating Traditions

Thanksgiving Traditions will run throughout November, bringing together families and friends over cocktails inspired by Wild Turkey’s signature bourbon. Participating bars and restaurants will serve up seasonal Wild Turkey cocktails featuring the beloved Wild Turkey 101 Bourbon. Alongside enjoying delicious beverages, patrons will have the opportunity to contribute $20 directly to the Farmlink Project, creating a collective effort to combat hunger.

For consumers celebrating at home, Wild Turkey is offering a curated Cocktail Courier kit that provides everything needed to create a festive atmosphere while enjoying Wild Turkey’s rich flavors. The kit will include a bottle of bourbon and various mixers, helping to elevate holiday gatherings with seasonal recipes tailored to complement Thanksgiving feasts.

Engaging the Community

Wild Turkey’s initiative goes beyond just cocktails; it emphasizes the importance of giving back during a time when many families struggle to put food on the table. "Thanksgiving is about coming together, and giving back has always been a part of Wild Turkey's tradition," stated Allison Varone, Head of Marketing at Campari America. The love and effort that Wild Turkey is pouring into this initiative reflect its commitment to both quality bourbon and community spirit.

As highlighted by Kate Nelson, a member of the founding team at The Farmlink Project, Thanksgiving should be a time of abundance for all. The partnership with Wild Turkey will help bridge the gap for families facing food insecurity by ensuring that surplus food doesn't go to waste but instead nourishes those in need.

How to Participate

Starting from November 1, individuals can join the Thanksgiving Traditions initiative by:
1. Raising a Glass Locally: Patrons can visit local bars, restaurants, and retailers serving featured Wild Turkey cocktails and specials throughout the month of November. A location finder is available on the Wild Turkey website to assist in discovering nearby participating establishments.
2. Bringing Turkey to the Table: Homebodies can refer to the Wild Turkey website for recipe inspirations tailored for perfect Thanksgiving pairings.
3. Serving Something Special: The specially designed Wild Turkey Holiday Hosting Edition Cocktail Courier Kit is available for purchase and features various ingredients to create memorable holiday drinks, including a version of the Wild Turkey Holiday Punch. This complete kit ensures that festive gatherings have a unique touch, celebrating the rich flavors that Wild Turkey is known for.
4. Giving Back: Wild Turkey has made giving back a focal point of this program, encouraging participants to contribute to the cause. Donations can be made directly through their website or at participating locations, expanding the reach of this noble cause.

About the Partners

Wild Turkey Distillery

Situated in Lawrenceburg, Kentucky, Wild Turkey has a well-established reputation for quality bourbon, thanks to the craftsmanship of Jimmy and Eddie Russell, the father-son master distillers with decades of experience. The Wild Turkey brand name has a storied history, tracing back to a hunting trip in 1940 that inspired the distinctive name. Their commitment to excellence is evident in their production process, which involves distilling at lower ABV to achieve a richer flavor profile.

The Farmlink Project

The Farmlink Project is dedicated to preventing food waste while addressing food insecurity by coupling farms and food donors with organizations that serve those in need. The project plays a crucial role in delivering fresh produce and ensuring that surplus food benefits communities.

Conclusion

With the launch of Thanksgiving Traditions, Wild Turkey offers not only a chance to enjoy delicious cocktails and family gatherings but also an opportunity to contribute positively to society, aiding those who face food insecurity during the holiday season. As we approach Thanksgiving, let’s raise our glasses and give back, ensuring no one goes hungry this time of year.