Sol de Janeiro Promotes Positive Self-Talk Through Empowering Campaign Featuring Meg Stalter and Jaz Sinclair

Sol de Janeiro's Empowering Campaign: A New Narrative for Self-Love

In a bold move just in time for New Year's resolutions, Sol de Janeiro is calling on individuals everywhere to transform their inner dialogues. The brand, renowned for its cultural influence on body care, proudly introduces the campaign “Inner Monologue, Rewritten,” featuring comedic sensation Meg Stalter and actor Jaz Sinclair. With this initiative, Sol de Janeiro aims to shift the discourse from self-criticism to self-celebration, encapsulating the essence of a new beginning as January unfolds.

The campaign is launched alongside two new products - Rosa Charmosa Dewy Cream and Cheirosa 91 Perfume Mist - available exclusively at Sephora and through the official Sol de Janeiro website. This initiative isn't merely about promoting products; it’s a powerful invitation to reflect, reset, and start the year with renewed warmth and positivity. Through humor and compassion, Sol de Janeiro brings an essential message: self-love begins with the narratives we create within ourselves.

Heela Yang, Co-Founder and CEO of Sol de Janeiro, emphasizes the importance of one's inner voice, stating, "Our inner voice can be our biggest critic or our biggest fan. This campaign is about choosing celebration, catching yourself in those quiet moments and meeting them with kindness and laughter." This perspective is especially poignant, coming from Yang herself, who, during the brand's infancy, developed a nightly ritual of self-affirmation, reminding herself of her capabilities no matter how challenging the day had been.

Join the Join Meg Stalter and Jaz Sinclair, as they embody the balance of humor and heart that makes human experience richer and more relatable. Stalter, recognized for her standout roles in comedies like Hacks and Too Much, utilizes her signature wit, turning moments of self-doubt into comedic reflections. "Humor is how I make peace with the little voice in my head," she explains. "If you can laugh with yourself, you are already loving yourself." In contrast, Jaz Sinclair, known for her work in Gen V and Chilling Adventures of Sabrina, brings a sense of calm and compassion, noting, "Rosa Charmosa and Cheirosa 91 remind me to start my day with grace, helping me pause, breathe, and find beauty in my own rhythm."

This campaign comes at a time when the beauty industry is witnessing a significant shift towards valuing emotional depth over mere aesthetics. Sol de Janeiro, with its focus on tangible and emotional connections, stands at the forefront of this evolution. Jordan Saxemard, the brand's Global Chief Marketing and Digital Officer, articulates this further: "We wanted to make beauty feel emotional again. Meg brings laughter, Jaz brings light, and together they illustrate that confidence can sound as good as it looks."

Through the invigorating textures and engaging scents of Rosa Charmosa and Cheirosa 91, Sol de Janeiro embodies this concept of inner celebration, reinforcing the belief that confidence does not come solely from external enhancements but from genuine self-connection. These new offerings are manifestations of a philosophy where care for oneself extends beyond superficial beauty products, urging individuals to engage in warm, caring self-dialogue.

Whether you’re setting new resolutions or seeking to uplift your outlook, Sol de Janeiro's campaign serves as a gentle reminder that the most profound beauty transformations begin with how we communicate with ourselves. As we journey through January, let us embrace this season of renewal with positivity, grace, and a commitment to loving ourselves a little more each day.

Available now, Rosa Charmosa Dewy Cream is priced at $48 for 240ML and $24 for 75ML, while Cheirosa 91 Perfume Mist is offered at $39 for 240ML and $26 for 90ML. Explore these products to not just enhance your beauty regimen, but to enrich your inner monologue, celebrating the sun of January within us all.