#Japan #Osaka #Osaka Cuisine #Morinbon #Negiyaki

Experience Osaka's Unique Flavor

As the world gears up for the 2025 Osaka Expo, the spotlight is shining brightly on Osaka’s culinary delights. Among these, the newly launched "Easy Negiyaki with Citrus Soy Sauce" by Morinbon Inc. is creating quite a buzz. This innovative product, debuting on February 15, 2026, allows you to create authentic Negiyaki at home with just a handful of ingredients.

What is Negiyaki?

Negiyaki is a traditional dish hailing from Osaka, typically combining well-seasoned beef sinew and konjac as key ingredients. Green onions are often incorporated into the batter or used as a topping, giving the dish its distinctive flavor. Generally, a refreshing soy sauce base is enhanced with lemon juice for a zesty kick, although some restaurants serve it with additional sauces for extra flavor.

Product Features

The "Easy Negiyaki with Citrus Soy Sauce" is designed for convenience. It comes as a complete set, enabling you to prepare a delicious dish in no time:

• - Generous Green Onions: The product requires just one bunch of green onions (long ones are fine).
• - Ready-made Ingredients: The sweet and savory beef sinew and konjac are included, requiring simple heating to create a delightful dish.
• - Flavorful Sauce: The negiyaki flour contains powdered soy sauce, perfectly pairing with a special soy sauce characterized by the richness of bonito broth and the brightness of lemon.

The Development Background

Osaka cuisine is experiencing a surge in recognition, especially with the upcoming Expo attracting global interest. While the recognition rate for Negiyaki stands impressively at 77%, only 35% of consumers have tasted it at home, according to an internal survey conducted in 2025.

Despite being a famous dish from Osaka, the primary ingredients—sweet and savory beef sinew and konjac—can be challenging for families to prepare. By offering a complete set, Morinbon hopes to make it easier for people to enjoy this authentic flavor at home.

The Charm of the "Easy Series"

The "Easy Series" is gaining popularity, with a remarkable growth rate of 113% year-on-year. The appeal lies in its simplicity, aligning with current consumer preferences for easy-to-make, vegetable-rich dishes. The series allows individuals to create full, vegetable-centered meals with minimal effort.

By leveraging the strengths of this series, Morinbon has successfully developed a local specialty—Negiyaki.

Product Overview

• - Name: Easy Negiyaki
• - Net Weight: 152g (80g negiyaki flour, 57g sweet and savory beef sinew and konjac, 15g citrus soy sauce)
• - Packaging: 10 packs per case
• - Storage: Keep in a cool, dry place away from direct sunlight
• - Shelf Life: 240 days
• - Recommended Retail Price: 380 yen (excluding tax) / 410 yen (including tax)

With the launch of this exciting product, Morinbon is set to bring a taste of Osaka’s rich culinary tradition right to your kitchen, ensuring that everyone can enjoy a bite of this local favorite without the hassle!