#Japan #Gourmet #Fuchu #Soup Curry #Morinbo

Delicious Soup Curry with 12 Special Spices

Morinbo Inc., headquartered in Fuchu City, Tokyo, has announced the relaunch of its signature product, Goro Goro Vegetable Soup Curry, beginning February 15, 2026. This revamped soup curry promises to bring gourmet flavors to home kitchens with minimal effort, allowing more people to enjoy this beloved dish.

Revamped Cooking Process

One of the key improvements in the new version of the soup curry is the rethinking of the cooking process. By sautéing chicken and eggplant before simmering the vegetables, the eggplant absorbs the savory flavor of the chicken, resulting in a rich and creamy texture. This method enhances the overall taste and provides customers with a restaurant-style dish right in their own homes.

Simplified Cooking with One Pan

Traditionally, curry is perceived as a time-consuming meal that requires extensive preparation, but Morinbo's new product is designed to eliminate these barriers. With just one pan needed for cooking, customers can prepare the curry quickly and easily. The simplified steps aim to encourage those who may have hesitated to try making soup curry at home to give it a shot. This approach is particularly beneficial for first-time cooks looking for a straightforward recipe!

Distinctive Product Features

The soup curry combines the robust flavors of tomatoes, pork, and chicken, blended with 12 distinct spices for an authentic taste experience. The product is designed to serve 3-4 people, providing a generous portion in a convenient straight-to-cook format. Notably, there's no need to fry the vegetables beforehand, which streamlines the cooking process further.

Recommended Seasonal Vegetables

• - Spring: Asparagus, cabbage, onions
• - Summer: Eggplant, okra, zucchini
• - Autumn: King oyster mushrooms, sweet potatoes, maitake mushrooms
• - Winter: Pumpkin, lotus root, broccoli

Development Background

Market research conducted by Morinbo in 2024 reveals that while soup curry recognition is high at around 95%, there exists a notable gap—approximately 35% of people recognize it but have never tried it. This insight has driven the company to reinforce its marketing efforts and encourage more first-time tries. The survey also indicated that consumers particularly enjoy the taste of vegetables in soup curry.

To address this, the latest revamp emphasizes a more flavorful vegetable cooking method. To further aid first-time cooks, the packaging boldly states “Easy to Cook in a Frying Pan” with an eye-catching icon on the front, ensuring customers can identify its simple preparation process.

Product Overview

• - Product Name: Goro Goro Vegetable Soup Curry
• - Net Weight: 750g
• - Pack Count: Each case contains 10 packs
• - Storage Method: Keep in a cool, dry place away from direct sunlight
• - Shelf Life: 750 days
• - Suggested Retail Price: 350 yen (excluding tax) / 378 yen (including tax)

With the upcoming relaunch of Goro Goro Vegetable Soup Curry, Morinbo Inc. is excited to inspire home cooks to explore the delicious world of soup curry and enjoy a taste of gourmet cuisine effortlessly at home.