#Japan #Tokyo #7-Eleven #TYPEFOOD #MY TYPE

TYPEFOOD Launches Personalized Nutrition in Tokyo

In an exciting development for health enthusiasts, 7-Eleven Japan has introduced a new personalized nutrition brand called TYPEFOOD, now available in 85 selected stores across Tokyo starting March 17. This initiative aims to revolutionize how individuals approach their health by offering customized nutrition based on personal dietary needs.

What is TYPEFOOD?

TYPEFOOD harnesses the power of a simple urine testing kit, known as MY TYPE, along with a dedicated mobile app that allows customers to determine their nutritional type in just one minute. This innovative approach encourages shoppers to select products specifically tailored to their nutritional requirements, enhancing their everyday health and dietary habits. The concept aims not only to promote healthiness but also to provide satisfying and delicious product choices.

Launched during a time when health awareness is on the rise, TYPEFOOD has quickly become popular, surpassing 3.5 million meals sold in its first year alone through various online platforms. The brand focuses on providing nutritious yet tasty options that seamlessly integrate into the busy lifestyles of modern consumers.

A Closer Look at the Products

The TYPEFOOD lineup features a variety of conditioning bread and cakes that cater to different nutritional needs:

Conditioning Bread

• - Chocolate Cream Bun

Price: 276 JPY (298.08 JPY including tax)
Release Date: March 17 onwards
Availability: Selected stores in Chiyoda, Edogawa, and Tama City
This delightful bun showcases a rich, moist texture created using the traditional natural ferment, ‘Panettone starter,’ alongside smooth chocolate cream, offering a satisfying taste.

• - Chunky Red Bean Bun

Price: 260 JPY (280.80 JPY including tax)
Release Date: March 17 onwards
Availability: Selected stores in Chiyoda, Edogawa, and Tama City
Another creation using the Panettone starter, this bun features a delightful combination of smooth red bean paste and a flavorful dough, providing essential nutrients while being a treat.

Conditioning Cakes

• - Ultimate Butter Stick Cake

Price: 204 JPY (220.32 JPY including tax)
Release Date: March 17 onwards
Availability: Selected stores in Chiyoda, Edogawa, and Tama City
A stick cake with a rich butter flavor and moist texture, ideal for a quick snack that delivers energy and satisfaction.

• - Rich Chocolate Stick Cake

Price: 213 JPY (230.04 JPY including tax)
Release Date: March 17 onwards
Availability: Selected stores in Chiyoda, Edogawa, and Tama City
This cake perfectly balances deep cocoa flavor with buttery notes, making it a delightful dessert while also being a source of nutrition.

Personalization at Its Core

What sets TYPEFOOD apart is its effective personalization mechanism. By utilizing a urine testing kit priced at just 500 JPY, users can analyze their nutritional type based on 2,800 pieces of nutritional data classified into five categories: N (multiple vitamins and minerals), A (HMB and niacin), B (iron and zinc), C (B vitamins), and D (calcium and magnesium). This allows for a more focused approach to nutrient intake.

With 16 out of 27 essential vitamins and minerals strategically included in their products, TYPEFOOD ensures that consumers receive the necessary nutrition efficiently.

HOW TO USE MY TYPE

1. Download the specialized app, input necessary information.
2. Collect urine sample and immerse test paper.
3. Capture an image of the test paper to view results.

Upon analyzing, the nutritional type results manifest what’s ideal for nutritional improvement, thereby simplifying the path to a healthier lifestyle.

Expanding Health Communities

7-Eleven is committed to fostering innovation through the SEVEN-ELEVEN JAPAN INNOVATION PROGRAM. With the adoption of Yukashikado’s technology, TYPEFOOD represents a significant step towards personalized healthcare experiences. This program merges 7-Eleven’s robust store network with cutting-edge ideas from its partners, paving the way for valuable contributions to everyday life.

In the words of a 7-Eleven representative, the goal is to foster a habitual connection with personal health, enhancing customers’ lives with nutritious choices easily accessible at their local convenience store. The introduction of TYPEFOOD is a remarkable step towards that mission, aiming to blend flavor with healthy eating.

Moving forward, 7-Eleven remains dedicated to supporting customers’ lives, fostering local communities, and providing solutions that meet the modern consumer's health needs. For more information, check out their website at TYPEFOOD or Yukashikado.