Jameson Irish Whiskey Forms Historic Partnership with NFL in Ireland
Jameson Irish Whiskey, renowned as the world’s leading Irish whiskey, has officially partnered with the National Football League (NFL) to become the Official Whiskey Partner in Ireland. This partnership coincides with the NFL's first-ever regular season game, which will take place at Dublin’s iconic Croke Park on September 28, 2025, featuring a highly anticipated matchup between the Minnesota Vikings and Pittsburgh Steelers.
A Dream Come True
As the NFL continues to broaden its global presence, this collaboration has been a long-awaited ambition for Jameson. Simon Fay, Director of Business Acceleration at Jameson, stated, “Having yearned for an NFL game to be hosted in Dublin, we are thrilled that our dream is now a reality. This partnership aims to create unforgettable experiences that unite people through the spirit of Jameson.”
Exciting Fan Engagements
Under this partnership, fans can look forward to various exciting engagements and experiences during the 2025 NFL season. The partnership will kick off with the
2025 NFL Dublin Game, where Jameson will take center stage.
Commissioner Live: Jameson will partner with the NFL's prestigious Commissioner Live event at Whelan's, which promises to showcase Jameson's signature cocktails and an atmosphere that reflects the warmth and friendliness of Irish hospitality.
Gameday Celebrations: At Croke Park on game day, fans can expect Jameson-branded bars and signature cocktails available within the NFL's premium spaces and suites, enhancing the overall experience of the historic game.
Jameson Greenzone: Enthusiasts visiting the Jameson Distillery Bow Street will gain access to exclusive promotions, prizes, and giveaways, creating a unique opportunity to immerse themselves in the excitement surrounding the game.
Celebrating Irish Culture and Cassowing Community
Tracie Rodburg, NFL’s Senior Vice President of Global Partnerships, expressed her enthusiasm about the upcoming event, highlighting, “Irish fans are among the most devoted worldwide, and we anticipate an electric atmosphere at Croke Park. Having a distinctive Irish brand like Jameson on board for this momentous occasion makes it all the more special.”
This partnership represents Jameson’s commitment to celebrating moments of togetherness, whether in pubs, stadiums, or living rooms. The brand invites fans from Dublin, across Ireland, and worldwide to raise a glass in honor of this historic occasion.
About Jameson Irish Whiskey
Jameson Irish Whiskey holds the title of the world’s best-selling Irish whiskey and ranks among the top global whiskey brands. Its enduring commitment to community and togetherness has enabled Jameson to become synonymous with warmth, welcome, and smoothness. Crafted with precision at the esteemed Midleton Distillery in County Cork, Jameson maintains its reputation as a premium whiskey brand cherished globally.
The Future of NFL in Ireland
As the NFL embraces this new era of globalization, the partnership with Jameson stands as a testament to the league's vision of expanding its reach. With the 2025 Dublin Game on the horizon, both Jameson and the NFL are poised to create a rich and vibrant experience that celebrates sports, community, and culture, ensuring that Irish fans are at the heart of it all.
For more information about Jameson Irish Whiskey, visit
www.jamesonwhiskey.com.