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Delving into Revenue Management Systems: Justice or Evil?

On July 29, 2026, Dynamic Plus Inc., located in Chiyoda, Tokyo, will host a seminar in collaboration with micado Inc. titled "Are Revenue Management Systems Justice or Evil? - The World of Price Adjustments that Can Change Revenues 180 Degrees with a Shift in Perspective." This engaging online event aims to unravel the complexities of revenue management in hospitality, featuring a discussion between Takahiko Tashiro, CEO of micado, and Hidetaka Hirata, CEO of Dynamic Plus.

What is Revenue Management?

Revenue management in the hospitality sector is far more than mere pricing adjustments. It encompasses a wide range of crucial components, including demand forecasting, inventory management, sales channel management, and maximizing customer value. During this seminar, attendees will explore the fundamental question regarding the nature of revenue management systems, diving into the rationale of such systems and their practical applications.

The discussion will begin by establishing a clear understanding of what revenue management truly entails. Participants will analyze the diverse approaches to revenue management and the critical considerations required for successful implementation. The dialogue will provide insights into how facilities can enhance their value and competitive position while remaining aware of the implications of over-reliance on technology.

Key Discussion Themes

1. The Variety of Revenue Management Approaches
The term "revenue management" can be interpreted in numerous ways depending on the facility, the management company, and the individuals involved. This section will broaden the understanding of revenue management by examining the experiences of both speakers and discussing practical applications in real-world settings.

2. The Risk of Losing Competitive Edge Through Price Adjustments
While it’s critical to optimize pricing based on demand, an overemphasis on adjustment can lead to a narrow focus on competitive pricing and market conditions. Here, the dialogue will highlight the dangers of this narrow viewpoint, illustrating how facilities might inadvertently sacrifice their competitive advantages in the pursuit of optimal pricing.

3. Revenue Management Systems: Helpers or Job Thieves?
Are revenue management systems replacing human jobs, or are they tools that enable personnel to focus more on their core responsibilities? This segment will elucidate the true nature of revenue management systems and the balance between automated processes and human input in managing revenue.

Participate for Free

This online seminar is free of charge, and prior registration is required for attendance. Interested parties can sign up through the seminar's promotional page.

Seminar Details

• - Title: Are Revenue Management Systems Justice or Evil?
• - Date: July 29, 2026
• - Time: 1:00 PM - 2:00 PM
• - Format: Online
• - Speakers:

- Takahiko Tashiro, CEO, micado Inc.
- Hidetaka Hirata, CEO, Dynamic Plus Inc.

Note that the seminar content may be subject to change without prior notice.

About the Companies

micado Inc.
Located in Shibuya, Tokyo, micado focuses on digital marketing support solely for hotels and ryokans, offering services like OTA operations, social media management, and website creation tools. Established in December 2019, micado is led by CEO Takahiko Tashiro.
For more information or inquiries, visit micado's website.

Dynamic Plus Inc.
Founded in June 2018 and based in Chiyoda, Tokyo, Dynamic Plus specializes in developing dynamic pricing systems using AI and mathematical models, as well as consulting services to enhance corporate pricing strategies. The CEO, Hidetaka Hirata, leads the mission of maximizing revenue through innovative solutions.
For further inquiries, visit Dynamic Plus's website.

Join us in this insightful seminar and broaden your understanding of the complex landscape of revenue management!