#Japan #Tokyo #Sumikko Gurashi #Sankei #Gummy Party

Sumikko Gurashi Unveils a Colorful 'Gummy Party' Series

San-X Co., Ltd., based in Chiyoda, Tokyo, is thrilled to announce the upcoming release of its new 'Gummy Party' series from the beloved character line Sumikko Gurashi. Anticipated to hit stores and online shops across Japan in mid-December 2025, this series promises to bring joy and excitement to fans with its vibrant, gummy-themed products.

The inspiration for the 'Gummy Party' series comes from an adorable scenario where Penguin? purchases gummy candies resembling tapioca, sparking curiosity and imagination among the Sumikko characters. This launch marks a playful exploration of gummy sweets with a range of innovative products that include bead straps and hair clips designed to mimic the texture of gummies. Moreover, the series features unique items such as charm accessories and pencil cases, enhancing its appeal with delightful designs.

The collection also showcases several fun plush toys, including the 'Tenori Nuigurumi' where the Sumikko characters hold gummy candies, and 'Burasage Nuigurumi', which comes stuffed in candy package-themed pouches. Each item encapsulates the joy of play both in appearance and functionality, making this series a must-have for fans.

The 'Gummy Party' Theme

The narrative begins when Penguin? surprises the group by bringing home unique, gummy-like treats. Excitement ensues as the characters imagine a world filled with ideal gummies, ranging from sparkly variations to those that stretch and boast cooling sensations. Thus, the Gummy Party is set to bring everyone together for a delightful celebration filled with creativity and joy.

Featured Products from the Collection

Here’s a sneak peek at some of the standout items that you can look forward to:

• - B6SP Notebook - ¥605 (tax included)
• - Hardcover Double Clear Holder - ¥715 (tax included): Capable of storing A3-size documents when opened.
• - Index Holder (5-Pocket) - ¥495 (tax included): A4 size with indices for easy organization.
• - Mascot Gel Pen EnerGel S - ¥605 (tax included): Four adorable designs to choose from.
• - Knead Eraser - ¥275 (tax included): Available in four different fun styles.
• - Gummy Gummy Mascot Eraser - ¥330 (tax included): Note, provided without scent.
• - Aromatic Ball - ¥330 (tax included): Six delightful varieties to pick.
• - Pencil Case - ¥1,980 (tax included): Made from synthetic leather, featuring a capsule with sequins and inner pockets.
• - Flat Pencil Case - ¥1,430 (tax included): Crafted from PVC and synthetic leather.
• - Shopping Bag - ¥1,540 (tax included): Made from polyester with inner storage.
• - Gummy Gummy Strap - ¥1,980 (tax included).
• - Shakasha Charm Collection - ¥825 (tax included): Available in six designs.
• - Gummy Gummy Hair Clip Collection - ¥825 (tax included): Available in five stunning designs.
• - Puni Puni Mascots - ¥1,210 (tax included).
• - Tenori Plush Soft Toys - ¥1,320 (tax included): Catalog includes six delightful types.
• - Gummy Gummy Plush - ¥2,530 (tax included).
• - Hanging Plush Toys - ¥1,650 (tax included): Utilizing ultra-soft material.
• - Super Mochi Mochi Hugging Plush - ¥3,520 (tax included): Crafted for extra coziness.

For those who want to dive deeper into the 'Gummy Party' series, more details can be found on the official Sumikko Gurashi communication website, along with a direct link to the San-X online shop. Visit the official site and check the San-X Online Store for shopping.

What is Sumikko Gurashi?

Created in 2012 under the motto “This is where I feel at ease,” Sumikko Gurashi features characters that are not just cute but also embody quirky traits and stories that resonate with various audiences. Reflecting a commonly shared sentiment among many Japanese people who prefer to sit in corners, whether on a train or in a café, the characters express relatable feelings that charm their fans. For more information about Sumikko Gurashi, visit their profile page.

Stay Updated with Sumikko Gurashi

For the latest news and updates on merchandise and events regarding Sumikko Gurashi, check out their social media channels! Regular updates can be found on the San-X website and follow them on X for real-time information.

About San-X

San-X is a company that has created over 1,000 original characters, including Rilakkuma, Sumikko Gurashi, and Taré Panda, delivering their unique charm through various products, licensing, events, and promotions worldwide. Many of San-X’s characters contain an endearing absurdity that offers warmth and humor, drawing people of all ages to their delightful universe. Discover more about San-X here.

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