#United States #Denver #Colorado School of Public Health #Initium Health #THC Risks

The Tea on THC: Pioneering a New Awareness Campaign

On December 5, 2024, the Colorado School of Public Health (ColoradoSPH) in collaboration with Initium Health, unveiled a groundbreaking public awareness campaign dubbed 'The Tea on THC.' This initiative is designed to enlighten Coloradans about the often-ignored health risks associated with high-concentration cannabis usage.

Understanding the Campaign

The core objective of this campaign is to spark meaningful conversations surrounding the health implications of cannabis, especially those related to its increasingly potent forms. Jonathan Samet, a prominent professor at ColoradoSPH and an expert in epidemiology and pulmonary medicine, highlights a stark reality: today's cannabis products contain significantly higher levels of THC, the psychoactive component, compared to those in previous years.

The campaign was born out of concerns echoed by the Colorado General Assembly, which in 2021, passed a law that mandated ColoradoSPH to investigate the effects of high-concentration THC products on health. The resulting law laid the groundwork for the creation of this awareness initiative, effectively connecting policymakers, health researchers, and community advocates to address urgent public health issues.

Dr. Cathy Bradley, the Dean of the ColoradoSPH, expressed her appreciation for the trust placed in the institution by state authorities. She emphasized the collaborative nature of this initiative, which seeks to unite policymakers, researchers, and community groups in tackling significant health concerns affecting the public.

Resources and Outreach Initiatives

The campaign offers a plethora of resources aimed at different demographics, including youth, young adults, parents, and mentors. These resources include:

• - Self-paced Learning Curricula: Educational tools designed to facilitate understanding of cannabis's risks.
• - Podcasts: Engaging audio content that disseminates information and personal stories.
• - State and National Resource Links: A robust collection of materials for further information and support.
• - Alternative Coping Strategies: Suggestions for healthier coping mechanisms for those dealing with stress or emotional challenges.

Additionally, it features personal testimonies, including heartfelt stories from students at 5280 High School, a Colorado institution focused on recovery. One notable story comes from a mother advocating for change after the tragic loss of her son due to cannabis-induced psychosis. Former NFL star Brandon Lloyd also shares his experience with mental health challenges exacerbated by cannabis use, shedding light on the reality many face.

Starting the Conversation

The objective of 'The Tea on THC' is to initiate discussions around the risks associated with contemporary cannabis products. Dean Bradley notes the importance of open dialogue, highlighting that conversing with trusted individuals about uncomfortable truths is essential for fostering better health outcomes. Colorado is poised to engage in this critical conversation, aiming to transform public perception about cannabis use.

Launch Event

To celebrate the campaign's launch, the ColoradoSPH invites media and the public to an event on December 17 from 9 to 11 a.m. at the University Club in Denver. This event will serve as a springboard for further discussions about the campaign’s objectives and the importance of awareness around cannabis. Interested participants can confirm their attendance through the campaign's official website.

About ColoradoSPH

Established in 2008 and recognized as the only accredited school of public health in the Rocky Mountain region, ColoradoSPH plays an essential role in enhancing community health across Colorado. The school is a collaborative effort involving the University of Colorado, Colorado State University, and the University of Northern Colorado, dedicated to addressing pressing public health challenges through education, research, and community service.

About Initium Health

Initium Health specializes in developing health strategies, awareness campaigns, and community health assessments. With a focus on innovation and public health improvement, the firm has partnered with various health departments and educational institutions to promote better health practices.

Conclusion

As cannabis products evolve, so too must public understanding of their implications. 'The Tea on THC' serves as not just a campaign but as a pivotal educational tool aimed at equipping Colorado’s communities with the knowledge they need to navigate the complexities of cannabis use safely.