#USA #Las Vegas #hospitality technology #Golden Nugget #UrVenue

UrVenue Wins GGB Technology Award

In a notable achievement for the hospitality tech sector, UrVenue has secured the 2027 Global Gaming Business Gaming Technology Award for Best Consumer Service Technology. This recognition underscores UrVenue's innovative solutions that enable venues, hotels, and resorts to efficiently sell, operate, and distribute experience inventory.

Set against the backdrop of the prestigious Global Gaming Expo (G2E) in Las Vegas, taking place from September 28 to October 1, 2026, UrVenue was commended for its cutting-edge Venue Management Software. This technology empowers gaming and hospitality operators to transform premium areas and experiences into bookable inventory that is easy for guests to discover and reserve.

Golden Nugget Case Study

A prominent illustration of the software's efficacy comes from Golden Nugget Lake Charles, where UrVenue's technology enhances the sportsbook experience. Here, guests can reserve preferred seating, which not only elevates the guest experience but also provides the resort with better control of its premium offerings. Joseph Florentino, Vice President of Marketing at Golden Nugget Lake Charles, expressed the platform's importance, stating: "Providing a seamless guest experience is a top priority for us, and this platform makes it easy for guests to reserve their preferred sportsbook seating."

Expanding Opportunities in Gaming Resorts

The acclaim surrounding UrVenue's technology highlights an expansive opportunity within gaming resorts. From restaurants to pools and lounges, numerous premium experiences traditionally faced challenges in visibility and booking. For sportsbooks in particular, desirable seating can now be marketed as a premium hospitality product booked during major sporting events.

Tracee Nalewak, Chief Growth Officer at UrVenue, reflected on the award's significance: "Winning the GGB Gaming Technology Award for Best Consumer Service Technology validates something we have believed for a long time—the guest experience extends far beyond the hotel room. Our technology, which increases operators' visibility over inventory, availability, capacity, and pricing, simplifies the process for guests to reserve their desired experiences."

This not only creates a better experience for guests but strengthens the revenue opportunities for operators as well.

Technology that Bridges Experience and Revenue

The GGB Gaming Technology Awards highlight achievements across various dimensions of the gaming industry, including land-based gaming, iGaming, sports betting, and customer experience. The winners, selected by a panel of seasoned gaming executives, emphasize practical applications of technology rather than innovations that are merely theoretical or without substantial value.

Nalewak emphasized this point, noting, "The most exciting part of this recognition is that it is tied to a real-world application. It’s about giving guests greater control over their experience and helping operators unlock the value of all their properties have to offer."

About UrVenue

Founded to enhance the operational capabilities of venues, hotels, and resorts, UrVenue develops innovative solutions like the Venue Management System (VMS) and Property Experience Management System (PXMS). These systems allow for efficient management of nightclubs, dayclubs, lounges, and special events, driving additional revenue and streamlining operations while expanding sales channels.

For more insights into UrVenue's transformative technology and its applications within the hospitality sector, visit urvenue.com.

In summary, UrVenue's award-winning approach sets a new benchmark in the hospitality technology sector, illustrating the growing market need for streamlined booking systems that enhance guest experience while optimizing revenue generation through effective inventory management.